Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic in July and compared it with traffic from a year earlier. The report collected third-party data for 141 media properties across 31 companies. In July, mobile represented 26 percent of magazines' audience mix—a measure of readers across print, digital subscription, desktop, mobile and video—a jump from 18 percent in July 2014. Desktop accounted for 15 percent of magazines' audiences, down from 16 percent in 2014. Not surprisingly, print and digital subscriptions took the biggest hit. Subscribers made up 57 percent of publishers' audiences in July 2015, down from 64 percent in 2014. For a handful of big-name publishers, mobile accounted for an even more sizable portion of their readership. Mobile Web traffic made up almost half of ESPN's total audience of 89.6 million, for instance. For People, smartphone and tablet traffic represented about a third of its total. Here are the top 10 magazine publishers with the biggest number of monthly mobile visitors: 1. ESPN: 42.9 million 2. People: 28 million 3. AllRecipes: 24.5 million 4. Forbes: 21.6 million 5. Time: 18.1 million 6. Entertainment Weekly: 14.3 million 7. Cosmopolitan: 13.7 million 8. Bloomberg Businessweek: 11.2 million... Continue reading at 'AdWeek'
[ AdWeek | 2015-08-26 00:00:00 UTC ]
Time Inc., the nation's largest magazine publisher, is reorganizing its executive suite.Executive VP Evelyn Webster, who oversees the company's lifestyle titles including InStyle, will assume responsibility of Time Inc.'s entire U.S. portfolio, excluding People and Entertainment Weekly,... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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"While I have never denied my sexuality, I haven't publicly acknowledged it either, until now. So let me be clear: I'm proud to be gay."In an op-ed published Thursday in Bloomberg Businessweek, Apple CEO Tim Cook, the most powerful man in technology, wrote the following:Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-10-30 00:00:00 UTC ]
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Apple CEO Tim Cook on Thursday published a moving essay in Bloomberg Businessweek in which he publicly announced for the first time that he is gay. Cook is the first CEO of a Fortune 500 company to publicly come out.Cook is famously private and said he doesn’t think of himself as an activist,... Continue reading at PC World
[ PC World | 2014-10-30 00:00:00 UTC ]
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When not busy helping to find new treatments for cancer, IBM Watson is helping to cook up a few new dishes as well.To show off Watson’s powers, IBM is training its cognitive computing system to suggest new combinations of ingredients that could help cooks to create new, and sometimes quite... Continue reading at PC World
[ PC World | 2014-08-30 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very hard to break up with print," he said. "But to hold onto print and to have an even kind of romantic relationship with it probably... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Fran Hauser and John Cantarella, two top digital executives at Time Inc., are leaving the company ahead of its spinoff, each said this week.Ms. Hauser has spent 10 years with the publisher, rising to digital president of Time Inc.'s Style and Entertainment Group, which included People,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-27 00:00:00 UTC ]
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July 2, 2013: A new era in Australian publishing begins today as Fairfax Media launches digital subscriptions for The Sydney Morning Herald and The Age websites and m-sites, and for its SMH and Age tablet apps. Digital subscriptions ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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With The Fast Diet, UK publisher Short Books has the biggest hit in its history. Co-founder Rebecca Nicolson reflects on why, and the role of independent publishers today. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-22 00:00:00 UTC ]
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Despite what you have read, probably online, print isn't dead insists the magazine exec, speaking at D: Dive Into Media. Hearst's digital subscriptions are also up to 900,000. Continue reading at AllThingsD
[ AllThingsD | 2013-02-12 00:00:00 UTC ]
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The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
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New York magazine is trying to remedy rising postal costs and slower postal deliveries by distributing many subscriber copies by hand—at least for Manhattan subscribers with doormen. After a test than began in May, sparked by concerns that post-office cutbacks would only continue to worsen, New... Continue reading at Crains New York
[ Crains New York | 2012-09-28 00:00:00 UTC ]
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Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a “real global brand” by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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Bloomberg Businessweek is testing a question: How well can magazine content work on the iPhone? Magazine companies have jumped feet first into the iPad marketplace, attracted to the idea that a lean-back medium like magazines would work well in a lea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-12 00:00:00 UTC ]
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After relaunching its print product two years ago, Bloomberg Businessweek recently debuted a redesigned website to reflect the changes readers are seeing in print. A CMS overhaul, upgraded workflow and refreshed home page are all part of the final product. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin... Continue reading at AdWeek
[ AdWeek | 2011-07-21 00:00:00 UTC ]
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Magazine giant Conde Nast has reached an agreement with Apple, Inc. on digital subscriptions of The New Yorker and seven other titles that will debut in the next few weeks. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Bloomberg Businessweek's new app gives Apple the terms it wants -- and gives subscribers a reasonably-priced magazine. Imagine that. Continue reading at AllThingsD
[ AllThingsD | 2011-04-11 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Entertainment Weekly announced its partnership with GetGlue.com, an entertainment-based social network. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-07 00:00:00 UTC ]
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