The fast-growing news-feature website leads the league in approvals. Is that because it publishes less rather than more?The driving belief for news websites is that more (that's more stories, features, videos, blogs) equals more hits and thus more money. But what if less can also equal more (positive responses from readers, that is)? Ezra Klein, blogging for the Washington Post, examines the startling success (from zero to over 80 million visitors in a month) of Upworthy.com, its rise underpinned by the average 43,446 readers who record how they "like" each post. That positivity of engagement and approval leaves other news sites trailing. The next in the "like" league manages only 5,854 a time.Yet Upworthy, which does no original stuff and merely trawls the internet for material, posts a mere 250 pieces a month. Its secret is painstaking curation, aimed at the Facebook crowd. Less, in terms of speed, staffing and sweat, does seem to add up to something quite unexpected – and a bit of jolt for news sites (from HuffPost on down) who've put ubiquity first.In conventional terms, the established paths still wind onwards and upwards. Mail Online was busy last week rejoicing over a great November: 168 million unique browsers worldwide, 54 million in Britain alone, annualised spurts of 50% and 32% alone. The CEO at the Sun, touting his 117,000 digital subscribers, may sniff over the Mail's no-paywall figures. The Mail may not find the Bun's claims too compelling. Proper newspaper... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-15 00:00:00 UTC ]
Chief executive Simon Fox’s pay package increases by nearly 20% despite slide in revenuesTrinity Mirror is to change its name to Reach following the acquisition of Richard Desmond’s Express and Star titles, as the newspaper publisher reported a slump in revenues in tough trading conditions last... Continue reading at The Guardian
[ The Guardian | 2018-03-05 00:00:00 UTC ]
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Here's the way I see it: The difference between old and new media publishers (or traditional and digital-native publishers, if you prefer) is that, while both struggle to stay afloat, some new media companies just don't quite realize it yet.I've been thinking about the economics of all... Continue reading at Advertising Age
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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Trinity Mirror’s publishing imprint Mirror Books has acquired a debut crime novel set in contemporary St Petersburg. Continue reading at The Bookseller
[ The Bookseller | 2017-10-28 00:00:00 UTC ]
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Trinity Mirror's publishing imprint Mirror Books has acquired three titles in a new crime series by author and playwright Lynn Brittney. Continue reading at The Bookseller
[ The Bookseller | 2017-08-05 00:00:00 UTC ]
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While the bookseller was able to improve its bottom line through cost savings, executives know they need to find ways to fix stalled sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the... Continue reading at Fast Company
[ Fast Company | 2017-05-04 00:00:00 UTC ]
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For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
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4. In a story headlined "Facebook wants you to watch longer videos, so it's going to show you longer videos," Recode's Peter Kafka reports that Facebook "is tweaking its News Feed algorithm to emphasize longer videos that are able to retain their audience; the longer they hold them, the more... Continue reading at Advertising Age
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
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At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
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After a slow start to the fiscal year, Riggio, who returned as Barnes & Noble's CEO after last month's ouster of Ron Boire, has plans to improve the bookseller's bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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The importance of book clubs to the bottom line has rebounded alongside print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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New stores with cafés that serve beer and wine are part of the chain’s plans to boost its bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian
[ The Guardian | 2016-06-07 00:00:00 UTC ]
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How independent booksellers and libraries are collaborating on programs to benefit kids and help out the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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But Simon Fox might like to reconsider whether that New Day title is right...So two newspaper publishing chiefs who have made much of a pursuing a digital future are showing a renewed, and touching, faith in print.Trinity Mirror’s Simon Fox is overseeing the launch of a new daily while Johnston... Continue reading at The Guardian
[ The Guardian | 2016-02-18 00:00:00 UTC ]
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