The publishing platform, which now powers nearly 200 websites, wants its subscription tools to be "as self-serve as possible." The post The Washington Post adds subscription tools to Arc appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-05-16 00:00:00 UTC ]
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The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-26 00:00:00 UTC ]
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Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-12 00:00:00 UTC ]
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Looking to add a new fundraising facet to its crowdfunding platform, Kickstarter is launching Drip, a subscription service that will allow fans to provide recurring financial support directly to their favorite creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-16 00:00:00 UTC ]
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Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.Google's latest foray arrives on three fronts. The first is a... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Facebook’s Instant Articles product allows publishers to post news articles that can be read within Facebook rather than on the publisher’s website. Continue reading at The New York Times
[ The New York Times | 2017-07-20 00:00:00 UTC ]
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Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
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Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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#larger reach
#morgan stanley
Few tech entrepreneurs have had the ability to imagine a future just beyond our reach, and to profoundly change how we live our lives. Steve Jobs and Mark Zuckerberg are two such stars, and Jeff Bezos, our Media Visionary for 2016, joins this constellation. From ecommerce and streaming video to... Continue reading at AdWeek
[ AdWeek | 2016-11-28 00:00:00 UTC ]
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Tool has signed Director and Photographer Danielle Levitt to the integrated production company's live-action roster. She has worked with Marc Jacobs, Reebok, Nike, Sprite and Old Spice. She has also photographed celebrity portraits for Jenna Lyons, Rick Owens and the cast of Broadway's... Continue reading at Advertising Age
[ Advertising Age | 2016-10-26 00:00:00 UTC ]
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Jeff Bezos, Amazon chief and owner of the Washington Post, isn't sure that services like paywalls and tiered subscriptions can work for publishers. During a wide-ranging panel at Vanity Fair's New Establishment Summit, Bezos talked about how he works with the Washington Post staff, as well as... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Newspaper criticised for calling for the criminal prosecution of its own source, on ‘whose back the paper won and eagerly accepted a Pulitzer Prize’The Washington Post has stunned many people in the United States, including a large section of the country’s journalistic community, by coming out... Continue reading at The Guardian
[ The Guardian | 2016-09-19 00:00:00 UTC ]
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Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age
[ Advertising Age | 2016-07-20 00:00:00 UTC ]
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#fluctuate based
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Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday
[ Digiday | 2016-04-05 00:00:00 UTC ]
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The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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#ad blocking
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It's been almost a year since Facebook launched Instant Articles, giving publishers the promise of fast-loading pages if they gave up control over their content and distribution. With a rollout to all publishers just weeks away, participants including The Washington Post, Slate, LittleThings,... Continue reading at Digiday
[ Digiday | 2016-03-01 00:00:00 UTC ]
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There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
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A Talent Network for freelancers, an Apple Watch news app, and Arc, a software platform for news publishers are just three of the new products The Washington Post has launched in the last year. Since Amazon founder and CEO ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-11 00:00:00 UTC ]
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#amazon founder
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Penguin Random House will offer its audiobooks, though not its ebook titles, via the Scribd subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-16 00:00:00 UTC ]
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