The Untold Story of How Magazine Media is Winning

The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-02 00:00:00 UTC ]

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GIE Media Buys Into Cannabis Business

Acquisition of Cannabis Business Times adds to company’s assets in horticulture segment; print magazine on the way. The post GIE Media Buys Into Cannabis Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
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Clinton Cash: controversial book promises fresh criticism for Hillary Clinton

Exposé published by Murdoch-owned HarperCollins claims State Department gave favourable treatment to those who donated to her family foundationA mudslinging, Murdoch-approved bestseller-in-the-making is ready to provide conservatives with their most potent fodder yet to cast the Clinton family... Continue reading at The Guardian

[ The Guardian | 2015-04-20 00:00:00 UTC ]
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How three Harvard students created Her Campus, a media company profitable from day one

They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
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What It's Like Competing With VC-Fueled Media Startups

Elsewhere in this, the Digital Issue of Advertising Age, my colleague Michael Sebastian writes about digital publishing companies -- specifically, a half dozen upstarts in various stages of youth, including BuzzFeed (born 2006) and Vox (2011).It's an eye-opening report that looks beyond the hype... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Porter’s Lucy Yeomans: ‘It’s all about the woman, listening to her, asking her what she wants’

The magazine editor on integrating print with technology, avoiding the hard sell, and why it’s fine for covers to show a few wrinklesIt seemed, at the time, an odd move. While old media print companies were scrambling to improve their digital offerings and wondering whether their print titles... Continue reading at The Guardian

[ The Guardian | 2015-02-09 00:00:00 UTC ]
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Does ‘Magazine Media’ Actually Redefine The Industry?

The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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The Pitch: 50 startups we put in the spotlight in 2014

Find your lost pet with the help of facial recognition. Your home security system gets smarter. Search for a home cleaner and instantly book an appointment. Meet 2014's newest tech ideas in our collection of stories from The Pitch, a weekly feature in the Silicon Valley Business Journal. The... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-01-01 00:00:00 UTC ]
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Reedsy: A Publishing Services Startup for the Digital Age

Ricardo Fayet, co-founder of Reedsy, an online publishing services marketplace, discusses the startup's business model and philosophy. The post Reedsy: A Publishing Services Startup for the Digital Age appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
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Print Media Buying Has Stabilized, Agency Execs Say, But Change is Still the Watchword

The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
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Meredith’s Lacy Named MPA Chairman

Stephen Lacy was named chairman of the board of directors for the MPA—The Association of Magazine Media on Wednesday. Lacy, chairman and CEO of Meredith Corp., takes over for Michael Clinton, president and director of marketing and publishing for Hearst Magazines, who'd served Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-31 00:00:00 UTC ]
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McSweeney’s New Business Model: Nonprofit

Writing for SF Gate, John McMurtie reports that the San Francisco based publishing house McSweeney’s will become a nonprofit. The post McSweeney’s New Business Model: Nonprofit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-17 00:00:00 UTC ]
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Comic David Mitchell rails at Amazons cynical life-crushing business style

Online giant operates a rapacious near monopoly, the Observer columnist and Peep Show star tells Booksellers conferencePeep Show star David Mitchell blasted the monopolistic, cynical and frankly life-crushing way that Amazon operates to a roomful of booksellers.The comedian was giving the... Continue reading at The Guardian

[ The Guardian | 2014-09-23 00:00:00 UTC ]
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Book Crowdfunding Platform Pentian Pays Writers and Readers

Spain's Pentian crowdfunding platform for books offers a new business model: paying 50% of profits from book sales to backers of the book and 40% to the author. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
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Inkling Refocuses, Lays Off 25% of Staff

Inkling, a multimedia publishing platform, has laid off about 25% of its workforce after refocusing its business model from consumer ebook sales to a business enterprise model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
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5 Ways To Lock In Your Customers Using Online Communities

How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company

[ Fast Company | 2014-03-11 00:00:00 UTC ]
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Touting Their Digital Chops, Old Media Invade NewFronts

This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age

[ Advertising Age | 2014-02-25 00:00:00 UTC ]
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Vice Goes Into Food Business With 'American Idol' Producer FremantleMedia

In early April Vice will debut a yet-unnamed food vertical with "American Idol" producer FremantleMedia. The brash digital-media company also has a food-related ad network on its menu.Vice and FremantleMedia will jointly develop and produce "hundreds of hours of content" for the property, said... Continue reading at Advertising Age

[ Advertising Age | 2014-02-18 00:00:00 UTC ]
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Ad Page Bleeding Slows

The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Ad Units in Magazines' iPad Editions Climbed 16% in 2013

Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age

[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Cross-Platform Magazine Advertising Up 6 Percent

Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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