The Untold Story of How Magazine Media is Winning

The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-02 00:00:00 UTC ]

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How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
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The Untold Story of How Magazine Media is Winning

The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
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Can TV Bring Salvation to Magazine Media?

[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
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Meeting David Granger

Reflecting on the sudden dismissal of one of magazine media's most uncompromising editors. The post Meeting David Granger appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-04 00:00:00 UTC ]
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AMMC Monday Recap

Day one of the American Magazine Media Conference discussions recognize dramatic change in magazine media, but are optimistic about the future. The post AMMC Monday Recap appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-02 00:00:00 UTC ]
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Folio: Week in Review – January 30, 2016

In case you missed it, here's a roundup of our top stories from the week in magazine media:   After 19 Years as EIC, The post Folio: Week in Review – January 30, 2016 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-30 00:00:00 UTC ]
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Folio: Week in Review – January 23, 2016

In case you missed it, here's a roundup of our top stories from the week in magazine media: MPA Names Linda Thomas Brooks New President and CEO An agency veteran, The post Folio: Week in Review – January 23, 2016 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-23 00:00:00 UTC ]
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El Chapo, El Editor: Rolling Stone’s Necessary Risk

And other musings on the start of the new year in magazine media. The post El Chapo, El Editor: Rolling Stone’s Necessary Risk appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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Linda Thomas Brooks to Lead MPA, The Association of Magazine Media

Linda Thomas Brooks has been tapped to serve as the next president and CEO at MPA, The Association of Magazine Media, the leading magazine trade organization. She will succeed Mary Berner, who left in September to serve as chief executive of Cumulus Media.Ms. Brooks most recently was co-founder... Continue reading at Advertising Age

[ Advertising Age | 2016-01-15 00:00:00 UTC ]
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MPA Names Linda Thomas Brooks New President and CEO

Former GM Mediaworks, Martin Agency director takes charge at the Association of Magazine Media, effective immediately. The post MPA Names Linda Thomas Brooks New President and CEO appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-15 00:00:00 UTC ]
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Trending Now: New Roles in Magazine Media

The rise of digital media has introduced new job functions to the magazine world—and triggered the demise of others. The post Trending Now: New Roles in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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The Highest-Growth Revenue Streams for Magazine Media in 2015

The biggest revenue upsides are coming from a variety of sources. Guess which one isn’t on the list. The post The Highest-Growth Revenue Streams for Magazine Media in 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-18 00:00:00 UTC ]
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Airbnb Is Reportedly In Talks With Hearst To Develop A Magazine

The new venture may pick up where Pineapple—the print magazine Airbnb launched last year—left off.Pineapple, Airbnb's one-off print magazine, ended up publishing just one issue due to internal politics—but, according to the Wall Street Journal, it could make a comeback soon.Read Full Story Continue reading at Fast Company

[ Fast Company | 2015-12-10 00:00:00 UTC ]
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Scott Kirsner on Innovation Leader’s New Print Launch

Innovation Leader co-founder and Boston Globe columnist on launching a print magazine in an increasingly-digitized world. The post Scott Kirsner on Innovation Leader’s New Print Launch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-13 00:00:00 UTC ]
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Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek

[ AdWeek | 2015-10-30 00:00:00 UTC ]
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Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Cumulus Media Names Mary Berner CEO as Co-Founder Steps Down

Cumulus Media, the second-largest operator of U.S. radio stations behind IHeartMedia, replaced company co-founder Lew Dickey as CEO after an 84% drop in the stock price this year, naming longtime magazine publishing executive Mary Berner to replace him.Mr. Dickey will remain on the board as vice... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Oyster's business model was 'deeply flawed'

The chief executive of ebook subscription service Bookmate has said Oyster was "killed" by publishers who feared the challenge it posed to their existing ebook business models. Following the announcement earlier this week that rival ebook subscription service Oyster is to close next year, Simon... Continue reading at The Bookseller

[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Our Secret Weapon

Excerpted and adapted from Ashley’s War: The Untold Story of a Team of Women Soldiers on the Special Ops Battlefield by Gayle Tzemach Lemmon, published by HarperCollins. Continue reading at Slate

[ Slate | 2015-05-08 00:00:00 UTC ]
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PW Inks Archive Deal with NA Publishing

PW has struck a deal with NA Publishing that will result in the entire archive of 'Publishers Weekly' print magazine, some 750,000 pages, to be digitized. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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