The Sun links up with O2 to offer Premier League clips with 4G deals

Publisher's Sun+ digital offering gains massive boost as it joins packages available to mobile network's 23 million UK customersThe Sun has struck a deal with mobile operator O2 to offer its 4G customers content including Premier League football goal clips, a groundbreaking move that could transform its Sun+ digital subscription offering.Tapping in to the marketing clout of O2, the UK's second largest mobile network with 23 million customers, with Sun+ offered as a mobile package could significantly boost subscriber takeup of the £2-a-week Sun+ digital service.As well as football video highlights, O2 subscribers will get access to thesun.co.uk and the Sun's mobile and tablet apps.Under the terms of the deal, O2 will offer new 4G customers, and existing customers who upgrade, a choice of two 4G packages that will include the Sun+ service.A 4G plan with 5GB of data priced at £22 a month will come with six months' free access to Sun+. With an 8Gb data package, priced at £27 a month, customers will get 12 months' free Sun+ access."This is a natural fit for the Sun as we seek old friends and new audiences on a growing range of digital platforms," said David Dinsmore, the editor of the Sun.The financial details of the deal were not disclosed but it is standard practice for a distribution partner to get a discounted rate, meaning Sun+ will not get £2 a week per customer from each sign-up.The UK's biggest-selling newspaper signed up 117,000 subscribers for Sun+ between launch on... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-30 00:00:00 UTC ]
News tagged with: #marketing campaigns #including tv #print ads #nationwide network

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Religion Book Deals: July 8, 2020

IVP explores the Enneagram; Chalice updates, expands advice on discussing racism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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Potts' Half Baked Idea cooks up TV deal

Baby Cow Productions has optioned Olivia Potts’ memoir A Half Baked Idea (Fig Tree, 2019), for TV. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 15:05:58 UTC ]
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Laurence King Publishing offers Woolf essay early to bookshops

Laurence King Publishing is branching out with the first standalone volume of Virginia Woolf’s essay How Should One Read a Book? featuring a new introduction and afterword by author Sheila Heti. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 10:27:44 UTC ]
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Book Deals: Week of July 6, 2020

Holt takes two from activist and YA author Kimberly Jones, Thomas & Mercer buys a standalone thriller from Tess Gerritsen and Gary Braver, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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Gollancz signs two-book deal with actor Susannah Wise

Gollancz has acquired This Fragile Earth and an untitled second novel from actor Susanna Wise. Continue reading at The Bookseller

[ The Bookseller | 2020-06-30 12:37:49 UTC ]
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Book Deals: Week of June 29, 2020

A “marginalized people’s history of labor in the U.S.” goes to One Signal for six figures, HarperCollins takes on a book about Prince Harry and Prince William, Willie Nelson and his sister sell a memoir to Random House, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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MCB scoops new Winston from Smith and signs screen rights deal

Macmillan Children’s Books has scooped a second Christmas "Winston" title from Alex T Smith and signed a deal for screen rights. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 10:20:45 UTC ]
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Religion Book Deals: June 24

Zen Mama bloggers to birth a book for Harper Horizon; Zondervan adds a voice for workplace diversity, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
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‘The Taste of Sugar’ offers a thrilling look at Puerto Rico’s history through the tale of one couple’s struggle to survive

Marisel Vera’s historical novel revisits the 1899 hurricane that decimated the island. Continue reading at The Washington Post

[ The Washington Post | 2020-06-22 11:06:04 UTC ]
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Gehrig’s ghostwritten newspaper columns offer bromides from baseball great

Author Alan Gaff unearthed a series of articles and shaped them into “The Lost Memoir.” Continue reading at The Washington Post

[ The Washington Post | 2020-06-19 12:00:00 UTC ]
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Book Deals: Week of June 22, 2020

Princeton University Press wins a book on forgiveness in a 10-house auction, Dolly Parton’s “life in lyrics” goes to Chronicle, and S&S editor Denene Millner sells a multigenerational epic to St. Martin’s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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Raising a boy in 2020 is tough. Three new books aimed at fathers offer some guidance.

The father-son relationship is more complex than ever. And talking about the difficult stuff needs to start sooner. Continue reading at The Washington Post

[ The Washington Post | 2020-06-18 12:00:00 UTC ]
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University of California, Springer Nature Sign Groundbreaking Open Access Deal

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[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
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Black Bookstore Selling Out of Books For First Time in 30 Years: Critical Linking, June 14, 2020

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2020-06-14 10:30:00 UTC ]
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Book Deals: Week of June 15, 2020

Among the notable books that sold this week are a history of how black labor built America and a nonfiction work on black radical poetics by a National Book Award nominee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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The Sun and Times publisher warns of job cuts due to coronavirus

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[ The Guardian | 2020-06-11 12:06:20 UTC ]
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[ The Bookseller | 2020-06-10 19:29:58 UTC ]
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Walker Books signs two-book deal with creative duo Andy Jones and Olaf Falafel

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[ The Bookseller | 2020-06-10 19:22:38 UTC ]
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WATCH: Best of the Sun Valley Writer’s Conference, with Dr. Abraham Verghese

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[ Literrary Hub | 2020-06-10 17:00:11 UTC ]
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