The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-01-07 05:00:57 UTC ]
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Apple led conspiracy to raise prices of ebooks, federal judge rules

NEW YORK -- Apple Inc. conspired to raise the prices of ebooks, a judge ruled Wednesday morning, after a trial in which the Department of Justice accused the technology giant of aggressively pressuring publishers to raise prices and weaken Amazon.com. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
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Federal Court Finds Apple Guilty of E-Book Price Fixing

A federal judge today ruled that Apple is guilty of violating antitrust law by conspiring with major publishers to raise ebook prices. Continue reading at Wired

[ Wired | 2013-07-10 00:00:00 UTC ]
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Wimpy Kid overall winner at BMS marketing awards

Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing

In Japan, Ebook Market Gets a Push, But is it Enough?

At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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Latest Humble ebook Bundle lets you pick your own price for unicorns, Wheaton

For the next two weeks, you can snag four ebooks for whatever price you want with the second Humble ebook Bundle. As always, each contribution benefits whoever you prefer, be it the authors, charity, Humble itself or a combination of the three. If you want access to all six books, as per the... Continue reading at Engadget

[ Engadget | 2013-07-04 00:00:00 UTC ]
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Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Japan’s Ebook Market Valued at $740 million for 2012

Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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Apple e-mails are at the center of the DOJ ebook price-fixing trial

The Justice Department’s ebook price fixing trial – alleging that Apple conspired to raise ebook prices – is scheduled to end this week. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-26 00:00:00 UTC ]
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E-book price-fixing trial: Will the judge come down on the side of Apple?

Judge Denise Cote seemed inclined to rule for the Department of Justice at the beginning of the trial, but her remarks as the case closed seemed to indicate a shift towards Apple's side. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-26 00:00:00 UTC ]
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BMS marketing awards shortlists revealed

Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
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Fairfax Magazines to Close NZ Tech Titles

Fairfax Magazines will resign the licences, owned by IDG, to publish technology titles Computerworld, Reseller News and PC World in New Zealand. In a press release sent out to the media late yesterday, the organisation says the decision is based on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-18 00:00:00 UTC ]
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Price war sees Kobo mini cut to £29

A price war has been sparked on e-reading devices as the summer holiday season begins, with many... Continue reading at The Bookseller

[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
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German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
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Apple's Cue Says Publishers Pushed for Higher E-Book Prices

The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD

[ AllThingsD | 2013-06-14 00:00:00 UTC ]
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