The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?

The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be able to remain seated in a single venue. The May 3... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 10:00:00 UTC ]

Other news stories related to: "The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?"


Special Edition: NYC Attendance Up 40%

Despite taking place at a new venue with some quirks, attendance for ReedPOP’s Special Edition: NYC was up 40% from 2014, its inaugural year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
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Trinity Mirror faces reality in Birmingham - but there are dangers

Although publisher’s 25 job cuts make commercial sense, it must ensure that in its digital enthusiasm it favours editorial quality over content quantityTrinity Mirror is to cut 25 jobs in its Midlands operation: 19 jobs will go in Birmingham and six in Coventry.In a letter to staff, the company... Continue reading at The Guardian

[ The Guardian | 2015-06-05 00:00:00 UTC ]
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EC white paper aims to level digital playing field

The European Commission has a grand plan to create a single market for digital content across all the member states of the EU, so it can be bought and sold without barriers such as the administrative burden of different VAT rates.  The creation of that market will help entrepreneurial start-up... Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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LéaLA Showcase of Spanish Lit in the USA Adds Professional Day

LéaLA, the Spanish-language Book Fair of Los Angeles, taking place May 15-17, has added a professional day and will feature more than 100 authors. The post LéaLA Showcase of Spanish Lit in the USA Adds Professional Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-30 00:00:00 UTC ]
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Packed Field Stokes Competition for Digital Ad Dollars

Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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Charting the Transformation in Digital Content and Solutions: Digital Solutions in India 2015

The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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DC Debuts Line of Super Hero Graphic Novels, Merchandise for Girls

In a new venture targeting girls ages 6-12, DC Comics is teaming with Random House, Mattel and Lego to release a multifaceted line of print and digital content and merchandise based on its female superheroes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
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What will be on digital publishers’ minds a year from now?

At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday

[ Digiday | 2015-03-30 00:00:00 UTC ]
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Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age

[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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X Marks the Spot

The Denmark-based software company, Integration X has made its way to North America, opening a new office in Nashua, N.H. Integration X provides solutions for newspapers, magazines, and digital publishers that automate work processes and add value to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-27 00:00:00 UTC ]
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Dahl’s Charlie tops Sainsbury's list of books kids 'should read'

Roald Dahl’s Charlie and the Chocolate Factory (Puffin) is the book parents most think their children should read before the age of 16, according to a survey from supermarket Sainsbury's. Sainsbury’s asked 2,000 parents which 50 books children should read by the time they are 16 to celebrate... Continue reading at The Bookseller

[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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Publishers Watch Closely as Adoption of Ad Blocking Tech Grows

Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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AP Expands Live Video Offering as 'Slow Television' Grows Online

The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online.   Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
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Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Mixed Results for Bricks-and-Mortar Stores with Digital Content

For many bricks-and-mortar bookstores, 2014 was a banner year, helped by the overall improvement in the sale of print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Guardian CEO: 'The Idea We Will Survive By Becoming a Technology Company is Garbage'

The sky-high valuations of digital publishers such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Loo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-09 00:00:00 UTC ]
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Google Play Store cyber sale offers discounted apps, movies, music, and books

The Google Play Store is joining in on the cyber week sale madness, offering some tempting deals on a variety of digital content.Click over to the Play Store to scroll through everything that is up for grabs. Some of the best deals are on entertainment, with Academy Award winner Her available... Continue reading at PC World

[ PC World | 2014-11-27 00:00:00 UTC ]
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Spain is making Google (and others) pay news publishers a tax

For companies like Google, facing problems with the law across Europe has become a common thing. The most recent example of this is now taking place in Spain, where the country's parliament just gave the go-ahead to what's being known as the "Google... Continue reading at Engadget

[ Engadget | 2014-10-31 00:00:00 UTC ]
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Why publishers are flocking to explainer videos

The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday

[ Digiday | 2014-10-27 00:00:00 UTC ]
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Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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