The Morning After: Streaming overtakes cable TV for the first time

Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had the largest share (8 percent) thanks largely to demand for Stranger Things 4. Hulu also claimed a record 3.6 percent; Amazon Prime Video picked up 3 percent. YouTube and YouTube TV earned a combined 7.3 percent, but no presence in these figures for Disney+.The next challenge? Streams haven't yet overtaken traditional TV — broadcasts still represented 21.6 percent according to those July figures. Shouldn’t take too long: Netflix just released a documentary about cats. Broadcast doesn’t stand a chance.— Mat SmithThe biggest stories you might have missed‘Diablo IV’ won’t include pay-to-win microtransactionsAcura shows off a Precision EV concept inspired by Italian power boats Snap reportedly gives up on its selfie drone just four months after its debut Cameo now lets you buy 10-minute video calls with celebritiesHBO Max is removing 36 shows ahead of Discovery+ mergerNexus Mods bans 'Spider-Man Remastered' patch that replaced in-game Pride flagsEmbracer snaps up the rights to 'The Lord of the Rings' and 'The Hobbit'Motorola Edge hands-on: A return to (midrange) form?The company might finally be responding to customer feedback.EngadgetMotorolo’s new Edge 2022 (not to be confused with... Continue reading at 'Engadget'

[ Engadget | 2022-08-19 11:15:00 UTC ]

Other news stories related to: "The Morning After: Streaming overtakes cable TV for the first time"


Is Big Tech 'greenwashing' its environmental responsibilities ahead of COP26?

COP26, the UN’s climate change conference billed as “the world’s last best chance” to prevent the most disastrous effects of global warming, kicks off in Glasgow on Sunday. Delegates from around the world will convene to hammer out another round of emission reduction targets with a goal of... Continue reading at Engadget

[ Engadget | 2021-10-29 17:00:38 UTC ]
More news stories like this


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this


Rowling's Christmas Pig reigns for a second week at top of chart

J K Rowling's The Christmas Pig (Little, Brown) has notched up a second week in the UK Official Top 50 number one spot, with 31,565 copies sold through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 07:52:25 UTC ]
More news stories like this


Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this


Nevermind, Osman: Dave Grohl learns to fly at the top of the chart

Dave Grohl's The Storyteller (Simon & Schuster) has rocked straight into the UK Official Top 50 number one spot in its first week on sale, selling 50,367 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 01:06:45 UTC ]
More news stories like this


Nielsen Reorganizes Its Streaming Metrics, Rebrands Two of Them

After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek

[ AdWeek | 2021-10-07 12:00:00 UTC ]
More news stories like this


The Man Who Died Twice goes thrice for the top spot

Richard Osman's The Man Who Died Twice (Viking) has notched up a third week running in the UK Official Top 50 number one spot, selling 38,439 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 18:06:50 UTC ]
More news stories like this


A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday

[ Digiday | 2021-09-30 19:04:53 UTC ]
More news stories like this


Evaristo, Moore and Logan get Nielsen Bestseller Awards

Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-09-29 23:11:17 UTC ]
More news stories like this


ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this


ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age

[ Advertising Age | 2021-09-28 12:45:00 UTC ]
More news stories like this


Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News

[ ABC News | 2021-09-21 20:37:02 UTC ]
More news stories like this


Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
More news stories like this


Sally Rooney’s Beautiful World, Where Are You tops UK book charts

In its first week on sale, Rooney’s new novel has outsold Jamie Oliver and beaten day-one sales of her previous book Normal People by 1,200% at WaterstonesSally Rooney’s Beautiful World, Where Are You has shot to the top of the UK’s book charts, selling more than 40,000 copies in just five... Continue reading at The Guardian

[ The Guardian | 2021-09-14 14:20:14 UTC ]
More news stories like this


TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.  Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
More news stories like this


Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation.  Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this


NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week

[ Media Week | 2021-08-27 17:39:39 UTC ]
More news stories like this


People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this


Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek

[ AdWeek | 2021-08-13 17:32:55 UTC ]
More news stories like this


Scholastic to release Friends series

Scholastic is to release a new set of illustrated books for children and adult fans, based on the TV series "Friends", in partnership with Warner Bros.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 06:56:45 UTC ]
More news stories like this