The Morning After: Streaming overtakes cable TV for the first time

Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had the largest share (8 percent) thanks largely to demand for Stranger Things 4. Hulu also claimed a record 3.6 percent; Amazon Prime Video picked up 3 percent. YouTube and YouTube TV earned a combined 7.3 percent, but no presence in these figures for Disney+.The next challenge? Streams haven't yet overtaken traditional TV — broadcasts still represented 21.6 percent according to those July figures. Shouldn’t take too long: Netflix just released a documentary about cats. Broadcast doesn’t stand a chance.— Mat SmithThe biggest stories you might have missed‘Diablo IV’ won’t include pay-to-win microtransactionsAcura shows off a Precision EV concept inspired by Italian power boats Snap reportedly gives up on its selfie drone just four months after its debut Cameo now lets you buy 10-minute video calls with celebritiesHBO Max is removing 36 shows ahead of Discovery+ mergerNexus Mods bans 'Spider-Man Remastered' patch that replaced in-game Pride flagsEmbracer snaps up the rights to 'The Lord of the Rings' and 'The Hobbit'Motorola Edge hands-on: A return to (midrange) form?The company might finally be responding to customer feedback.EngadgetMotorolo’s new Edge 2022 (not to be confused with... Continue reading at 'Engadget'

[ Engadget | 2022-08-19 11:15:00 UTC ]

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Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Ozark and The Office Are Among 2020’s Most-Streamed Shows

U.S. viewers spent nearly 30.5 billion minutes streaming Netflix's original drama Ozark in 2020, making it the most-watched original series on a streaming service last year. But library titles like The Office and Grey's Anatomy still deliver the biggest streaming audiences by far, according to... Continue reading at AdWeek

[ AdWeek | 2021-01-12 20:15:00 UTC ]
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Mackesy's title tops the 2020 sales chart

Charlie Mackesy's The Boy, The Mole, The Fox and The Horse (Ebury) was the bestselling book of 2020 through Nielsen BookScan's UK Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2021-01-12 01:12:31 UTC ]
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Comscore's new investors will leave once embattled company is 'essentially debt free'

CEO Bill Livek alludes to bigger, but debt-laden, rival Nielsen with analogy to how Netflix overtook Blockbuster. Continue reading at Advertising Age

[ Advertising Age | 2021-01-08 00:41:20 UTC ]
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Print market soars following second lockdown

For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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A year to turn the page

The year 2020 has been humbling in the face of nature. The coronavirus pandemic rattled the earth and revealed just how unstable the ground beneath us was. For journalists, the avalanche of life-or-death news crashed into an industry already beset by acute financial strain, the warping effects... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-12-18 13:00:43 UTC ]
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Amazon Charts: A Promised Land puts down roots at the top

Barack Obama's A Promised Land (Penguin) has once again charted top of both the Amazon Most-Sold and Most-Read: Non-Fiction charts, as it claimed a third week as the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 21:17:24 UTC ]
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Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
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Pearson creates new division focused on D2C relationship building

Pearson has created a new direct-to-consumer division, hiring senior talent from Warner Bros to help lead it.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 06:07:40 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Amazon gives rugby £20m lifeline and could spark Six Nations bidding war

Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian

[ The Guardian | 2020-11-12 19:00:30 UTC ]
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Amazon Charts: Walliams slips into Most-Sold: Fiction top spot

David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has bounced up five places to claim the Amazon Charts' Most-Sold: Fiction number one spot, in the same week it sold 89,558 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 16:20:16 UTC ]
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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Johnny Depp says he has been asked to resign from Fantastic Beasts franchise

Actor has announced he will be exiting the Harry Potter prequel series after losing his libel case over allegations of assault towards ex-wife Amber HeardJohnny Depp is set to exit the Fantastic Beasts franchise after being asked to resign by Warner Bros.The actor announced the decision in a... Continue reading at The Guardian

[ The Guardian | 2020-11-06 16:53:04 UTC ]
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Election Night Coverage Draws 56.9 Million Viewers Across 21 Networks

The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading at AdWeek

[ AdWeek | 2020-11-04 22:15:12 UTC ]
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Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
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Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Bloomsbury to publish companion to Natural History Museum's Fantastic Beasts exhibition

Bloomsbury is to publish the "definitive" companion book to accompany the Natural History Museum's upcoming exhibition, "Fantastic Beasts: The Wonder of Nature", in collaboration with Warner Bros. Pottermore Publishing will publish the e-book.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 15:33:33 UTC ]
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The Thursday Murder Club boomerangs back to the top spot

Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 19:38:08 UTC ]
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Plant-based meat sales exploded during the pandemic. Here’s how to keep consumers coming back

Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company

[ Fast Company | 2020-10-21 06:00:54 UTC ]
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