Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers are increasingly viewing email as more than just an engine for driving traffic to their sites. "Newsletters today are in many ways the newspapers of yesterday; the inbox is the new doorstep," says Jessie Li, newsletter editor at The New Yorker. "In recent years we’ve seen a huge explosion of newsletters in the news industry, and the intimacy in particular of written-through newsletters, with dedicated authors and sometimes niche audiences, has definitely pushed The New Yorker’s newsletters into new territory too." Still, Li says, the magazine has continued to find success with simpler, more traditional formats—link drivers or article roundups—that can function as a less cluttered, more curated version of a homepage for readers. Like anything else, the audience dictates the format. At Industry Dive, a B2B media company which makes extensive use of email newsletters across its 20 industry-specific verticals, the succinct, mobile-optimized, headline-and-brief-summary format remains ideal, says VP of marketing Robin Re, but frequencies and send times can vary significantly from vertical to vertical, depending on each specific audience's consumption habits, and frequent testing and... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Plus, Barnes & Noble shares its best books of the year. (We can all agree this is too early for that, right?) Continue reading at Book Riot
[ Book Riot | 2024-10-29 11:30:00 UTC ]
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In the adult trade segment, total sales were up nearly 12% for the month over 2023 at publishers that report to the Association of American Publishers’ StatShot Program. Religious presses were up a hefty 47.4%, and digital audio showed a 38.8% increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-29 04:00:00 UTC ]
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Market activity and overall reception were up at Frankfurter Buchmesse 2024, according to Brazilian publishers who made the trip. The post Brazilian Publishers: Upbeat on Business at Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-28 07:41:14 UTC ]
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Located northwest of Vancouver, B.C., the independent publisher, founded in 1974, has gone from a shoestring family operation to a B.C. institution over its 50 years in business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-28 04:00:00 UTC ]
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Move over, Harry Potter! Hotly anticipated adult novels from such authors as Haruki Murakami and Sally Rooney are the latest to get the midnight book release party treatment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-28 04:00:00 UTC ]
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Adopting accessible standards is good for the community, writes Lettie Y. Conrad—and good for your business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-25 04:00:00 UTC ]
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Graham will step down as publisher of Scribner in 2025, per Simon & Schuster CEO Jonathan Karp, with S&S slated to begin an "open and thorough search for the next publisher." Graham will remain with the imprint in an as-yet-unnamed editorial role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-24 04:00:00 UTC ]
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The publishing division of Andrews McMeel Universal will add inspirational books to the purview of Amber Lotus imprint next year. The move follows Andrews McMeel’s acquisition of the calendar publisher earlier this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-23 04:00:00 UTC ]
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Technology collaborations "are a key part of publishing," said AAP president and CEO Maria Pallante, in a statement on the petition, "but they are built on lawful licenses and respect, not a land grab.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-23 04:00:00 UTC ]
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The “Yellowface” author is using her voice to bring Asian and Asian American histories to life on the page, and advocating for others to do the same. Continue reading at HuffPost
[ HuffPost | 2024-10-22 15:00:22 UTC ]
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University of Toronto Press has acquired Legas Publishing and its backlist of approximately 225 scholarly books on cultural studies, language arts, and social sciences. It is UTP's fourth acquisition in the past 12 months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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More exhibitor milestones were celebrated at the 2024 Frankfurt Book Fair with cake deliveries from book fair staff. The post Publishers Celebrate 25 and 50 Years as Frankfurt Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-18 14:59:25 UTC ]
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Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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'I, Medusa,' a Black feminist retelling of Greek myth from the author of the YA trilogy Beasts of Prey, is slated for fall 2025. Random House editorial director for fiction Caitlin McKenna acquired North American rights in what she called a "heated" auction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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Due out in January, the book deals with ‘some of the crucial moments of his papacy and some of the most controversial questions of our present times’Pope Francis has written an autobiography, publisher Penguin Random House (PRH) has announced. Hope, which will be published globally in January... Continue reading at The Guardian
[ The Guardian | 2024-10-16 15:07:45 UTC ]
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'Hope' will be published by Random House in the U.S., and simultaneously in more than 80 countries, on January 14, with Italian publisher Mondadori managing world rights. Random House is touting the book as "the first memoir written by a sitting pontiff." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-16 04:00:00 UTC ]
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Apollos announced this week that B&H Academic will take over from InterVarsity Press as North American co-publisher for new titles for the series in the U.S. and Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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With four decades of experience in publishing and part of the Guest of Honor Philippines team at Frankfurt Book Fair 2025, Karina Bolasco talks about Filipino publishing. Sponsored. By Hannah Johnson | @HannahSJohnson n a video discussion with Publishing Perspectives, Filipino publisher Karina... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-14 11:00:55 UTC ]
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Welcome to the 10th anniversary of Star Watch, our annual program dedicated to recognizing and honoring rising talent in the publishing and bookselling businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Literature in translation has long been reliant on indie presses to bring work such as the South Korean author’s to wider audiences• South Korea’s Han Kang wins 2024 Nobel prize in literature – as it happenedThe announcement of the South Korean writer Han Kang as the 2024 Nobel Literature... Continue reading at The Guardian
[ The Guardian | 2024-10-10 17:04:48 UTC ]
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