Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers are increasingly viewing email as more than just an engine for driving traffic to their sites. "Newsletters today are in many ways the newspapers of yesterday; the inbox is the new doorstep," says Jessie Li, newsletter editor at The New Yorker. "In recent years we’ve seen a huge explosion of newsletters in the news industry, and the intimacy in particular of written-through newsletters, with dedicated authors and sometimes niche audiences, has definitely pushed The New Yorker’s newsletters into new territory too." Still, Li says, the magazine has continued to find success with simpler, more traditional formats—link drivers or article roundups—that can function as a less cluttered, more curated version of a homepage for readers. Like anything else, the audience dictates the format. At Industry Dive, a B2B media company which makes extensive use of email newsletters across its 20 industry-specific verticals, the succinct, mobile-optimized, headline-and-brief-summary format remains ideal, says VP of marketing Robin Re, but frequencies and send times can vary significantly from vertical to vertical, depending on each specific audience's consumption habits, and frequent testing and... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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8080 Books plans to "publish original research, ideas and insights at the intersection of science, technology and business." Its inaugural title, 'No Prize for Pessimism' by Microsoft deputy chief technology officer Sam Schillace, was published on November 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-20 05:00:00 UTC ]
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Barnes & Noble acquired Sterling in 2003, and it was rebranded as Union Square & Co. in January 2022 at the direction of B&N CEO James Daunt. Emily Meehan will continue to head Union Square, which will become part of HBG's Grand Central Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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"I tend to look for powerful, important stories that have left some space in their lines, deliberately or otherwise, as the best candidates for comics adaptation." Continue reading at Book Riot
[ Book Riot | 2024-11-15 12:00:00 UTC ]
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Lil’ Libros, Bitty Bao, and Gloo Books publish board books and picture books that celebrate global identities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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Editors and agents of color discuss how they advocate for their authors, themselves, and one another. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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Dallas-based Southern Methodist University's Project Poëtica and Bridwell Press are launching three new lines of poetry projects, each focusing on books by established poets, collaborative projects, and creative or scholarly works on poetics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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As the Scholz coalition spirals toward a new parliamentary election, book business leaders lay out what they need. The post Germany’s Publishers: ‘Relieve the Burden on Culture’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-14 15:07:40 UTC ]
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Penguin Publishing Group will acquire the publishing assets of Amber-Allen Publishing, the independent publisher of personal development books. Upon completion of the deal, the list will be managed by the TarcherPerigee imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
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Andrea Chambers, associate dean of the Center for Publishing and Applied Liberal Arts at the NYU School of Professional Studies, argues that understanding Facebook and TikTok is an essential element in a publisher's education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-12 05:00:00 UTC ]
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The editor and author on completing the memoir by her late friend, Swedish writer Johanna Ekström, where she stands on the assisted dying bill and what she’s readingSigrid Rausing, 62, is a publisher and former editor of Granta magazine. When her best friend, the acclaimed Swedish writer Johanna... Continue reading at The Guardian
[ The Guardian | 2024-11-09 18:00:01 UTC ]
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This year’s report, based on 632 responses to our annual survey, reveals the beginnings of a generational shift in publishing, and continuing unease about AI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Supported by new platforms and forums, indie authors today are behind some of the hottest literary trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Supported by new platforms and forums, indie authors today are behind some of the hottest literary trends Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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Veen Bosch & Keuning, the largest publisher in the Netherlands, has confirmed plans to trial the use of artificial intelligence to assist in translation of commercial fictionA major Dutch publisher plans to trial translating books into English using artificial intelligence.Veen Bosch &... Continue reading at The Guardian
[ The Guardian | 2024-11-04 17:43:58 UTC ]
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Sharjah's 14th publishers' conference opens with 1,065 delegates from 108 nations, ahead of Sharjah International Book Fair. The post Bodour Al Qasimi Opens Sharjah Publishers Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-04 02:51:34 UTC ]
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Ahead of the SBL and AAR’s annual meeting, PW talked with 14 university press directors, trade publishers, and editors about today’s landscape and what they see on the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 05:00:00 UTC ]
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This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday
[ Digiday | 2024-10-31 04:01:00 UTC ]
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The Penguin Random House Christian Publishing Group, a new standalone entity, will expand and build upon on the publisher’s existing evangelical Christian publishing programs under the leadership of Campbell Wharton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-31 00:00:00 UTC ]
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The United States' book publishing trade in August was up 13.4 percent year over year, and was up 8.1 percent year-to-date. The post AAP StatShot: US Publishing Industry Up 8.5 Percent in August appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-29 15:02:49 UTC ]
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