The biggest revenue upsides are coming from a variety of sources. Guess which one isn’t on the list. The post The Highest-Growth Revenue Streams for Magazine Media in 2015 appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-12-18 00:00:00 UTC ]
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Of the five large publishers that release results, the three biggest had nearly flat sales in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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Buzzfeed has published an internal Facebook memo entitled "The Ugly" from 2016 that shows just how much emphasis the social network places on growth above safety, privacy and everything else. Written by Facebook VP Andrew "Boz" Bosworth, one of Mark... Continue reading at Engadget
[ Engadget | 2018-03-30 00:00:00 UTC ]
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A few months ago Facebook implemented a big change in its algorithm that impacted what kind of content it would surface to users. In a move that sent shivers down the spines of media professionals, Facebook said it would de-prioritize publisher content in favor of posts between connections. For... Continue reading at Fast Company
[ Fast Company | 2018-03-30 00:00:00 UTC ]
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It doesn't seem so long ago that a lot of publications would compete for readers by publishing hagiographical stories about the world-changing visionaires at social media companies, including Facebook.Particularly in the wake of the Cambridge Analytica scandal, we may still think that Facebook... Continue reading at Advertising Age
[ Advertising Age | 2018-03-29 00:00:00 UTC ]
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Walmart is pulling Cosmopolitan magazine from its checkout lanes, bowing to pressure from an activist group that sees the publication's racy covers as "sexploitation."The world's largest retailer will now sell the Hearst Corp. publication just in its magazine aisle, spokesman Randy Hargrove said... Continue reading at Advertising Age
[ Advertising Age | 2018-03-28 00:00:00 UTC ]
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Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Pay gap is the biggest of any UK media organisation to have reported official figures to dateWomen working at Telegraph Media Group (TMG) get paid 35% less than men on average, the biggest gender pay gap of any UK newspaper publisher or broadcaster to have reported official figures to date.Nick... Continue reading at The Guardian
[ The Guardian | 2018-03-26 00:00:00 UTC ]
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Gary Vaynerchuk's VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher's SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently,... Continue reading at AdWeek
[ AdWeek | 2018-03-22 00:00:00 UTC ]
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Lisa Garcia Quiroz in 2016. Her mission, she said, was to “give the Latino community a voice.” Continue reading at The New York Times
[ The New York Times | 2018-03-22 00:00:00 UTC ]
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Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazines.Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via... Continue reading at Advertising Age
[ Advertising Age | 2018-03-21 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that’s increasingly going to the tech giants. The post Conde Nast is out of its sales partnership with NBCU and Vox Media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-19 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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The former American household staple is riding high thanks to new ownership, and a new focus on TV across all platforms. The post TV Guide Magazine Is Still Here, and Is Doing Just Fine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-15 00:00:00 UTC ]
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The 30-year Time Inc. veteran and longtime regional magazine publisher was 91. The post Magazine Publisher Jack Moffly Has Died appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-15 00:00:00 UTC ]
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Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-14 00:00:00 UTC ]
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Nancy Dubuc has been named chief executive of Vice Media, the millennial-focused digital content company. Vice announced the appointment Tuesday, a day after Dubuc said she was leaving her role as chief of A+E Networks. Dubuc is succeeding Shane Smith, Vice’s freewheeling founder, who will become... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-13 00:00:00 UTC ]
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Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
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Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian
[ The Guardian | 2018-03-12 00:00:00 UTC ]
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