The Greta effect

Those who market and publicise books on climate change for children can make a vast difference by keeping messaging positive—and by collaborating. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-10-15 06:57:16 UTC ]
News tagged with: #publicise books #climate change

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Autumn statement: UK's special effects industry cheered by tax relief plan

Chancellor's measures to help film business likely to encourage more Hollywood studios to use British post-production facilitiesThe UK's film special effects industry has received a shot in the arm with the government announcing plans to make it easier for Hollywood studios to qualify for UK tax... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snow white #big boost #video games


Harry Potter Alliance brings together fans to effect social change

The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hunger games #nonprofit coalition #included creating #raise awareness


Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #weather company


German online copyright law to take effect in August

A German online copyright law that will give publishers the exclusive right to the commercial use of their publications on the Internet will come into effect on Aug. 1. The law was published in Germany’s Federal Law Gazette (Bundesgesetzblatt) on Tuesday. After a law is published in the... Continue reading at PC World

[ PC World | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google news #give publishers #news snippets #parts thereof #single words


Library volunteers left without 'effective support', says WI

Library volunteers are, in many cases, being left without sufficient support to deliver services... Continue reading at The Bookseller

[ The Bookseller | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library volunteers


The Wal-Mart Effect

Nielsen BookScan began including book sales from Wal-Mart in its service starting with the week ending January 6, 2013, and the addition shed at least some light on the impact that the world’s largest retailer has in the book indusstry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
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The Instagram Effect: National Geographic Suspends Its Popular Account

Un-psyched by the photo-sharing service's new TOS, National Geographic is one of the first big names considering dropping the app. Instagram's revamped terms and conditions, which seemed to say Instagram and/or its parent company, Facebook, could sell your images for profit and not give you a... Continue reading at Fast Company

[ Fast Company | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #big names


Frankfurt feels the Fifty Shades effect

The E L James effect has gone beyond erotica as publishers look to self-published properties... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Book sales soar with WBD effect

Book sales soared £1.9m week on week last week, with the children's sector benefitting... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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Book trade escapes effects of the riots

Written By: Benedicte Page and Philip Stone Publication Date: Thu, 18/08/2011 - 15:38 The book trade’s TCM sales showed another big year on year drop last week, but the regional breakdown of the Nielsen BookScan figures suggests the nationwide riots were unlikely to be the major factor,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #big year #major factor


Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study released #e-reader platform


From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience