Those who market and publicise books on climate change for children can make a vast difference by keeping messaging positive—and by collaborating. Continue reading at 'The Bookseller'
[ The Bookseller | 2021-10-15 06:57:16 UTC ]
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A consortium of British indie publishers visiting Frankfurt for the first time are in an “awkward” position as a result of the UK’s vote to leave the EU, but will be using the fair to forge closer ties with publishers on the continent. Continue reading at The Bookseller
[ The Bookseller | 2016-10-19 00:00:00 UTC ]
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Publishers have latched onto header bidding as a new means of raising digital ad yields, but like any hyped area of digital media, the down sides can take longer to air. Header bidding is making publishers good money in the short term, but the benefits for the long term are more opaque. Here are... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
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Picador is publishing a new long poem by Kate Tempest composed from the lyrics of her forthcoming album. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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The time for hand-wringing is over, writes Gordon Wise, and now the trade must unite to fight for its best interests post-EU. Continue reading at The Bookseller
[ The Bookseller | 2016-07-16 00:00:00 UTC ]
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Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Medium is recruiting sports publications, leagues, teams and athletes to use its publishing platform. Italian soccer A.S. Roma plans to run two publications on Medium: one covering the team and another for its captain’s final season. Roma sees Medium as a way to reach new audiences, especially... Continue reading at Digiday
[ Digiday | 2016-06-22 00:00:00 UTC ]
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Independent bookshops have been able to make “huge” improvements thanks to writer James Patterson’s “generous” and “forward-thinking” initiative which has awarded more than £500,000 in grants to some 272 indie retailers. Continue reading at The Bookseller
[ The Bookseller | 2016-05-31 00:00:00 UTC ]
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As a Scottish newspaper publishes details of a sex scandal, when does a legal fight to ensure privacy become a pointless exercise to restrict free speech?On 23 June, 1986, the Guardian reported that the UK government was seeking an injunction in Australia to prevent a retired MI5 officer called... Continue reading at The Guardian
[ The Guardian | 2016-04-11 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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A Talent Network for freelancers, an Apple Watch news app, and Arc, a software platform for news publishers are just three of the new products The Washington Post has launched in the last year. Since Amazon founder and CEO ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-11 00:00:00 UTC ]
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Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way. The post Facebook, Email Most Effective for Crowdfunding Books on Inkshares appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age
[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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The prizewinning reporter talks about his famous father, writing with his son and his new book about Islamic stateThe morning I meet foreign correspondent Patrick Cockburn is, appropriately enough, one that will reverberate in world politics for some time to come. As I step off the train... Continue reading at The Guardian
[ The Guardian | 2015-01-24 00:00:00 UTC ]
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Mark Zuckerberg is not Oprah Winfrey. It may not matter to publishing folk, though. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Chinese publishers have declined to purchase translation rights for Clinton's bestseller, said publisher Simon & Schuster, and China's major import agency will not import the book in English. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-28 00:00:00 UTC ]
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Sales of the movie-tie-in have climbed steadily in the lead up to the Academy Awards on Sunday—reaching back to holiday highs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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