Yesterday, four of the most powerful men on earth—Mark Zuckerberg, of Facebook; Jeff Bezos, of Amazon; Tim Cook, of Apple; and Sundar Pichai, of Alphabet, which owns Google and YouTube—were dragged to Capitol Hill (well, a videoconference) to answer to a subcommittee of the House of Representatives. As well as allegations of monopolistic practices, abuses of privacy, and political bias, lawmakers asked about the spread of misinformation on social media, including content related to COVID-19, the disease caused by the coronavirus. Rep. David Cicilline, a Rhode Island Democrat who chairs the subcommittee, grilled Zuckerberg on a nonsense-stuffed COVID video that went massively viral earlier this week before Facebook pulled it down. Cicilline accused Facebook of exploiting such harmful content to juice engagement. Zuckerberg denied this. Rep. Jim Sensenbrenner, a Wisconsin Republican, also asked about the incident. He described a claim from the video as “a legitimate matter of discussion,” and wanted to know why Facebook had punished Donald Trump, Jr., for sharing it. Zuckerberg gently replied that Twitter, not Facebook, had acted against Trump, Jr. So such hearings go. The content that perturbed Cicilline and Sensenbrenner, for different reasons, was published on Monday by Breitbart, and featured a group of doctors, in immaculate medical garb, making far-from-immaculate claims, including that masks don’t work against COVID-19, and that hydroxychloroquine, the antimalarial... Continue reading at 'Columbia Journalism Review'
[ Columbia Journalism Review | 2020-07-30 12:26:10 UTC ]
No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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