The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are doing all they can to get readers back to their sites, the Globe figures that people are going to go on Facebook anyway, so it might as well try to get as much share of that time as possible. The post The Boston Globe uses Facebook groups to create direct connections with readers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-20 00:00:00 UTC ]
News tagged with: #readers back #readers appeared #facebook groups #boston globe #social giant

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Publicis Groupe joins content standards body

The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week

[ Media Week | 2023-06-05 12:11:00 UTC ]
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Group Challenges Arkansas Law That Criminalizes Access to Some Books

A lawsuit says the edict “forces bookstores and libraries to self-censor in a way that is antithetical to their core purposes.” Continue reading at The New York Times

[ The New York Times | 2023-06-02 18:12:34 UTC ]
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WATCH: Dua Lipa visits a women’s prison reading group.

Working with the Booker Prize Foundation, Dua Lipa recently visited HMP Downview, a women’s prison in Surrey, to get a firsthand glimpse of Books Unlocked, a program set up by the BPF and the National Literacy to foster a culture of reading for incarcerated people. Lipa, who recently launched a... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-02 14:54:54 UTC ]
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Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride

After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. Continue reading at Digiday

[ Digiday | 2023-06-01 12:01:00 UTC ]
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New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized

Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It... Continue reading at AdWeek

[ AdWeek | 2023-06-01 12:00:00 UTC ]
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U.S. Book Show 2023: Meg Medina on Her 'Rebellious' Books for Young Readers

On May 24, Newbery Medalist and newly appointed National Ambassador for Young People’s Literature Meg Medina sat down with the 'New York Times for Kids' editorial director Amber Williams to discuss her storied career, the 10th anniversary of 'Yaqui Delgado Wants to Kick Your Ass,' and her latest... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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U.S. Book Show: Human Connection Powers the Book Business

Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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Amazon's Kindle Scribe updates include support for direct on-page writing

We were enamored with the Kindle Scribe when we reviewed it, but we weren't blind to its shortcomings, including its limited editing capabilities. Now, Amazon has rolled out an update for the device, which solves some of the issues we had with it and makes it a much better option for... Continue reading at Engadget

[ Engadget | 2023-05-23 05:17:53 UTC ]
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How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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Life-Changing Books for Every Reader: PW Talks with Laura Schreiber

The executive editor at Union Square & Co. looks to nurture the work of both debut and seasoned authors. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-16 04:00:00 UTC ]
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ChatGPT will create winners and losers in the corporate world. Economists tried to rank them

According to the National Bureau of Economic Research, these 15 firms could be poised for a stock market rally. Ever since ChatGPT’s release, Americans have been wrestling with the idea of generative artificial intelligence automating our existence. Large language models are trained on... Continue reading at Fast Company

[ Fast Company | 2023-05-08 14:36:00 UTC ]
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Jack Jensen to Step Down as McEvoy Group President

Jack Jensen, who built Chronicle Books into one of the country's largest and most distinctive independent publishers, will transition from president of Chronicle parent company the McEvoy Group to chair of the McEvoy Group advisory board later this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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On creating a board game that is also a work of literature.

Telling good stories in games is really hard. It’s hard in any medium, of course, but games provide a set of challenges over and above those faced by novelists and screenwriters. Take the question of agency—if the player is allowed to make the primary narrative decisions in the game, then the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-01 15:00:45 UTC ]
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Kindle Scribe update lets you send documents directly from Microsoft Word

Amazon’s well-reviewed hybrid tablet, the Kindle Scribe, is receiving a software update that brings some new tools to the e-reader/doodle machine. The most notable feature here is the ability to send documents directly from Microsoft Word to the e-reader with just a few clicks. This allows you... Continue reading at Engadget

[ Engadget | 2023-04-24 16:00:04 UTC ]
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Facebook Made BuzzFeed, Then Killed It

The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired

[ Wired | 2023-04-24 11:00:00 UTC ]
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HarperCollins Creates New Font for Non-English Titles

HC Arc will improve the reading experience and contribute to the publisher's sustainability efforts by reducing page counts, the publisher contends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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London Book Fair: New Data on UK Readers of Translated Fiction

The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
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Sales Fell in First Quarter at Hachette Book Group

HBG CEO Michael Pietsch attributed the 11% decline to a strong first quarter in 2022, plus “a generally softer market, especially for hardcovers.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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This book club connects incarcerated fathers to the outside world.

When Ashley C. Ford showed up to the book club in March, she found an audience who had all read her 2021 bestseller, Somebody’s Daughter, and were primed for a lively discussion. “I gotta tell you, I’ve been to a lot of bookstores where they didn’t do that,” Ford laughs. The event took place... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-17 16:03:16 UTC ]
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A Feminist Before Feminism: A Reading List in Honor of Isabella Stewart Gardner’s Boston

How funny to curate a list about Boston when I never really considered it my home—possibly not until my new novel, The Lioness of Boston. I moved a lot as a kid—house to apartment, town to city, out of the country, back in, out again, until I finally moved back to the US and my […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-13 08:52:53 UTC ]
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