The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook was pushing them to make videos exclusively for the social site. Here's an example of why it's probably not a hard sell: Uproxx, a site that focuses on millennial guys, recently debuted an original Web series called Luminaries. According to The Wall Street Journal, Uproxx ran the second episode of Luminaries as a Facebook-only installment last Wednesday. The episode, which features an 18-year-old man who develops a pistol that can only be used by its owners, garnered 4 million views in the first 24 hours on the site and hit 9 million views before the end of of Friday. 2. The marijuana industry serves 50 million American consumers, per data from InvestInCannibas. Only 8 percent of that market is legalized, according to the company's research, but InvestInCannibas claimed there have been 108 startups launching weekly in the weed marketing space in recent months, with many focusing on leveraging tech to reach marijuana smokers. 3. Digital ad viewability continues to be a hot topic. The latest evidence can be seen in the startup Clearstream, which stated it expects to its revenue to increase from $12 million in 2014 to $33 million this year while offering viewability data and other... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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Jenkintown, PA (May 14, 2013) — MEI Portico™ version 2.5 has been released today as part of Managing Editor Inc.’s lineup of solutions for digital publishers. MEI's Portico delivers a tailored app experience ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-15 00:00:00 UTC ]
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
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Consumer protection laws will be updated to include digital purchases such as ebooks, the Queen... Continue reading at The Bookseller
[ The Bookseller | 2013-05-08 00:00:00 UTC ]
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Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
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Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012. That didn’t happen, and they ended December with something like 900,000 subscri ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-03 00:00:00 UTC ]
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Adobe’s Digital Dispatch Adobe has been crowing recently about some numbers pointing to increased demand, innovative advertising models and new revenue streams in digital publishing. In April the company, known for its workflow and... Continue reading at Publishing Executive
[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
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Book sales in Bulgaria were up 10% in 2012, with publishers reporting more than 5,000 books were published the previous year, of which 1,500 were translations. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
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Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Rufoof, an startup in Dubai, aims to make Arabic digital content more widely available by solving ebook formatting issues and providing an app-based ebook platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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The devout of all faiths adore their books. They mark their most cherished passages and pass them on to the next generation. Can the same ever be said for a digital edition? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
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A husband-and-wife bookselling team have described handing a petition into Downing Street calling... Continue reading at The Bookseller
[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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E-book reading is becoming more common, and one way publishers are trying to take advantage of the growth in the use of digital readers is by plumbing their backlists, refurbishing classic and forgotten literature with new digital editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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Amsterdam will take on the role of city of honor at the upcoming Buenos Aires Book Fair and strengthen the relationship between Latin America and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
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Skateboarder Magazine isn't abandoning print altogether, but--not surprisingly for a young, male enthusiast title--it's going to concentrate a lot more on digital from now on. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-18 00:00:00 UTC ]
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Author Iain Pears and publisher Faber displayed the work in progress of Pears’ latest novel... Continue reading at The Bookseller
[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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Sales of printed books jumped more than £1m last week, after the value of the market hit a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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The most-challenged book series of 2012 was the 'Captain Underpants' books by Dav Pilkey. Former list-toppers 'ttyl' and 'The Hunger Games' are missing from the list entirely. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-16 00:00:00 UTC ]
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