Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of confessions that it had been inadvertently giving faulty numbers to publishers and brands, misstating how well posts and videos performed.The figures didn't directly affect how much marketers were billed for anything, but they were the stats on which brands relied to figure out where their money went. If Facebook video sees the greatest audience, then that's where a brand or publisher will focus its energy and its budget. There are billions of media dollars waiting to pour into Facebook, YouTube, Snapchat, Hulu or, as many brands are again considering, good old-fashioned TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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In the last few months, news organizations have leapt into bed with OpenAI, hatching Faustian bargains where the cash-strapped media industry exchanges a monetary pittance for OpenAI's right to scrape and integrate their content into things like ChatGPT. Those that have signed in blood include... Continue reading at Engadget
[ Engadget | 2024-05-29 16:21:28 UTC ]
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Poetry from the Young People’s Poet Laureate, the adventures of Eloise, a DIY cookbook for young chefs, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-29 15:16:09 UTC ]
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A teen living through the Kuala Lumpur race riots, a magical historical fantasy, a mission to Jupiter's moon, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-25 10:30:00 UTC ]
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Grand Central signs legal thriller writer Lisa Scottoline to a four-book deal; St. Martin’s picks up Henry Gee’s take on human extinction, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times
[ The New York Times | 2024-05-22 21:41:26 UTC ]
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Deal lets ChatGPT maker use all articles from Wall Street Journal, New York Post, Times and Sunday Times for AI model developmentChatGPT developer OpenAI has signed a deal to bring news content from the Wall Street Journal, the New York Post, the Times and the Sunday Times to the artificial... Continue reading at The Guardian
[ The Guardian | 2024-05-22 21:39:09 UTC ]
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Missing griffin cubs, Native pride at a powwow, the first people to summit Mount Everest, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-22 15:00:20 UTC ]
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What short stories have your favorite YA writers published? This guide will help you find them. Continue reading at Book Riot
[ Book Riot | 2024-05-21 11:30:00 UTC ]
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A book club for revenge, finding love through magic (and war), a modern Bartleby, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-20 15:00:00 UTC ]
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Out of this world deals on some of the best science fiction and fantasy–grab these excellent reads for under $3. Continue reading at Book Riot
[ Book Riot | 2024-05-20 13:30:00 UTC ]
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Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget
[ Engadget | 2024-05-17 16:39:00 UTC ]
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Dey Street lands Jason Fagone’s AI love story, Vintage takes Amy Vincent’s Jane Austen collab, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent... Continue reading at Engadget
[ Engadget | 2024-05-16 22:41:33 UTC ]
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The Amazon Book Sale has tons of children's boxed set, hardcover, paperback, and ebook deals! Continue reading at Book Riot
[ Book Riot | 2024-05-15 16:42:27 UTC ]
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Get some of the most popular hardcovers and paperbacks of the past two years on sale for 50% off today! Continue reading at Book Riot
[ Book Riot | 2024-05-15 15:04:14 UTC ]
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Beaming Books takes Laura Alary's picture book tale of a Christmas that almost wasn't, Behrman House signs Howard Blas's guidebook for families and clergy planning b'nai mitzvah celebrations for children with disabilities, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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A Korean folktale retelling, a dark academia mystery, the search for a teen's husband, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-11 10:30:00 UTC ]
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Atria lands a memoir by ‘Ted Lasso’ costar Brendan Hunt; Viking takes Lindsay Owens’s exploration of price gouging, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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Aminder Dhaliwal’s new graphic novel 'A Witch’s Guide to Burning' transforms the grim notion of burning witches at the stake into an epic quest in a fantasy world marked by magic, demons, and a search for lost memories. A six-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-08 04:00:00 UTC ]
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Springer Nature, one of three Projekt Deal publishers, cites agreements with 99-percent of Germany's higher-learning institutions. The post Springer Nature Says More than 99 Percent of German Higher Learning Joins DEAL appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-08 00:08:15 UTC ]
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