Summer promotions set to make market sizzle

The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-05-18 00:00:00 UTC ]

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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Hillary Clinton wins over crowd with humor while promoting her upcoming book

Hillary Clinton spoke about her upcoming book at the Association of American Publishers' annual gathering. The work is scheduled to be released this June. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming book #american publishers #annual gathering


Daily Express and Daily Star websites make ABC debuts – at the bottom

Owner Richard Desmond agrees to officially audited figures for monthly visitors to dailystar.co.uk and express.co.ukOfficially audited traffic figures for the Daily Star and Daily Express websites have been published for the first time – ranking them bottom in the national newspaper online... Continue reading at The Guardian

[ The Guardian | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david pemsel #digital growth #global brand #held steady


New Wimpy Kid book set for November

The next book in Jeff Kinney's Wimpy Kid series will be released on 5th November 2014. A... Continue reading at The Bookseller

[ The Bookseller | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff kinney


Editors on Making That First Acquisition

Editors from Algonquin Books, Oxford University Press and Dalkey Archive discuss the first books they acquired, in an interview with Matt Seidel for The Millions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #algonquin books


Cairns Promoted to CEO of Publishing Technology

Two weeks after George Lossius stepped down as CEO of Publishing Technology, plc, the U.K. company, which has offices in North America, has named digital publishing veteran Michael Cairns as CEO. Cairns, the company's online division chief operating officer, will assume his new responsibilities... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing technology


Panel Mania: This One Summer

Cousins Jillian and Mariko Tamaki are back with their first graphic novel since the publication of the acclaimed "Skim" in 2008. The much-anticipated "This One Summer" follows the annual summer vacation of Rose, a teen girl, and her parents at a lake house in Awago Beach. A coming-of-age tale... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cousins jillian #mariko tamaki #coming-of-age tale


Polish Bookstore Chain Sale Could Reshuffle Market

Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #mark coker #self-published books #ebook sales


Rising above the listicle: What makes a good native ad

The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday

[ Digiday | 2014-03-12 00:00:00 UTC ]
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UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising spend #steepest drop #market share


Read Harry Potter books in a few hours? New tech may make it possible

A new technology that is set to make its debut in April could one day make it possible for users to read Harry Potter books in just a few hours.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-08 00:00:00 UTC ]
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Dell Venue 11 Pro review: Tablet plus accessories makes three good devices

Dell's Venue 11 Pro is the first Atom-powered computer that I can picture as a replacement for my current laptop. With its two optional accessories, this 10.8-inch tablet can transform into either a small notebook or a diminutive all-in-one PC. The two-day battery life—with the optional keyboard... Continue reading at PC World

[ PC World | 2014-03-07 00:00:00 UTC ]
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Gollancz price-promotes ebook debuts

Gollancz is to drop the price of ebooks of six of its 2014 debut novels to £1.99 over... Continue reading at The Bookseller

[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment company #marketing arm #newspapers including


Flipboard Acquires CNN's Zite for $60 Million in Bid to Consolidate Reader Market

Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age

[ Advertising Age | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct access #including video #jake tapper #purchase price


Moroccan Book & Comics Festivals Promote East/West Dialogue

Rabat is a hotbed of literary activity, with the Etonnants Voyageurs literary festival opening today, and the International Comics Festival coming next month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
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Award-Winning Authors Struggling to Make Ends Meet

Writing for The Guardian, Robert McCrum observes that “the credit crunch and the internet are making writing as a career harder than it has been for a generation.” Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #credit crunch


India’s GLOBALOCAL, Part 2: Innovation, Marketing, Mashups

Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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