Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
News tagged with: #innovative ways #big titles

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M&B launches campaign building on erotica 'revolution'

Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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BA backs indie's high street shopping campaign

An independent bookseller who launched a campaign to encourage more people to shop on their high... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent bookseller


Jarvis attacks government for ‘ignoring’ library campaigners

Shadow culture minister Dan Jarvis has spoken out about local library campaigns, criticising the... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #library campaigners


Doncaster campaigners lose ruling on closures

Campaigners in Doncaster have lost their fight to re-open two libraries after a judge's... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Gloucestershire campaigners: 'no further legal action'

The campaign group Friends of Gloucestershire Libraries has decided to step back from further... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #step back #gloucestershire libraries #legal action


Unpredictable summer positive for book sales

Retailers say the summer’s mixed weather is giving book sales a lift, with Nielsen BookScan... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen bookscan #book sales


College Newspapers Go Digital-First, Innovate To Stay Relevant

NEW YORK -- This fall, the University of Oregon’s Daily Emerald -- a print publication for more than 90 years -- will ditch the daily for digital, publish a twice-weekly magazine, and launch a mini-tech start-up called The Garage. It' ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print publication #york -- #stay relevant


Mollet to chair IP campaign group

Publishers Association c.e.o. Richard Mollet has been elected as chairman of the Alliance Against... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers association #richard mollet


Kobo launches trackable app discovery campaign

A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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M&B seeks Shades success with ebook shorts

Romance specialist Mills & Boon is to resissue 12 backlist titles as digital shorts with new... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital shorts


Libel Reform Campaign lobbies for Bill change

The Libel Reform Campaign is calling on supporters to make a "final push for a truly fair... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #final push


Vintage scoops BMS Best Marketing Campaign award

Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign


Trade predicts a Grey summer

Retailers and publishers are predicting a grey summer, with Cornerstone’s E L James... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #el james


Kensal Rise Library campaigners petition All Souls

The Friends of the Kensal Rise Library has written to All Souls College to ask it to consider... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #souls college


2012 Summer Reading Guide

For book lovers, the summer is always a busy, exciting season, and this year is no exception. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book lovers


Catching the Summer Book-Buying Wave

According to the calendar, it may not be summer for a few more weeks, but tell that to booksellers, who launched their summer selling season on Memorial Day. One week in and many independents are anticipating an up summer. A mild winter and a strong first quarter contributed to a number of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #significant boost #hunger games #fifty shades #mild winter #memorial day


BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign


Urbanite magazine seeks investor to expand digital platform

Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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RHG, Hachette score three each in R&J summer club

Three Random House Group titles have been picked for the Richard and Judy Summer Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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RHG scores three in R&J Summer Book Club

Three Random House Group titles have been picked for the Richard and Judy Summer Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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