Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the jig will be up when he shows up on TV and looks a lot like Will Ferrell, who produces the series along with the rest of the Funny or Die crew) is the megalomaniacal author of the book, and his persona has become the avatar of IFC's marketing for the show. "[Andrew Steele and Matt Piedmont, who wrote the series] created a character—well, we don't even like to call him a character," head of marketing Blake Callaway tells AdFreak. "We like to pretend he's real. We've written the fake book reviews. He's committed to literacy, because if you can't read, you can't read Jonrosh." The writer's megalomaniacal streak is borne out in the ambitions of the miniseries, which appears to span a period from the 1930s to the 1980s, if the trailer (see below) is any indication. So IFC has an appropriately grandiose ad campaign, with the book-focused executions littering bookstores and branded Little Free Libraries installed in cities like Dallas and Minneapolis in partnership with that organization. Callaway says he hopes to entice writers from the blockbuster-ier end of the literary spectrum to turn out for the show's Los Angeles premiere in January. "[James Patterson] is on our wish list,"... Continue reading at 'AdWeek'

[ AdWeek | 2013-11-15 00:00:00 UTC ]
News tagged with: #wall street #fifty shades #makes sense

Other Publishing stories related to: 'Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist'

Taschen's First 3D Books Are Big

Always adventurous publisher Taschen is launching its first line of 3D books, and, as you’d expect from a house known for its outsize books--and subjects--the first Taschen books getting the 3D treatment are Taschen’s Big Body Parts series: The Big Penis Book and The Big Book of Breasts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-31 00:00:00 UTC ]
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"Forensic and furious" books up for Orwell Prize

Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 09:00 Titles on feminism, New Labour and the life and times of Christopher Hitchens have been longlisted for the 2011 Orwell Prize for political writing. The announcement was made at an event on Wednesday [30th March]. Eighteen titles... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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TV Book Club titles take £3m through the tills

Written By: Philip Stone Publication Date: Wed, 30/03/2011 - 15:17 Just shy of £3m has been spent on the 10 titles of More 4's latest "TV Book Club" in 2011, with sales over the series up 2% on the 2010 selections and against an overall book market decline of 7%. A grand total of 506,200... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Eason to inject €20m into book chain as part of restructure

Written By: Lisa Campbell Publication Date: Wed, 30/03/2011 - 09:36 Eason is pumping €20m into the company over the next three years, at the same time as embarking on trade union talks over a restructure that will likely include some job losses. The Irish bookselling chain announced to staff... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inject 20m #book chain #pumping 20m #job losses #strategic plan

Eason to inject €20m into book chain as part of resructure

Written By: Lisa Campbell Publication Date: Wed, 30/03/2011 - 09:36 Eason is pumping €20m into the company over the next three years, at the same time as embarking on trade union talks over a restructure that will likely include some job losses. The Irish bookselling chain announced to staff... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inject 20m #book chain #pumping 20m #job losses #strategic plan

"Upbeat" start to Bologna Book Fair

Written By: Benedicte Page Publication Date: Tue, 29/03/2011 - 08:51 Busy schedules and a strong presence from US publishers in an "upbeat" mood were reported on the first day of the Bologna Book Fair. Hodder Children's Books publishing director Anne McNeil said the fair was busier than it had... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Print book sales continue to fall

Written By: Philip Stone Publication Date: Tue, 29/03/2011 - 15:50 Book sales slipped for the fourth week in a row last week, and were down more than £3.3m last year, according to Nielsen BookScan data. A total of £24.2m was spent on printed books at UK retail outlets in the seven days to 26th... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Hearst promotes NatMag's Simon Horne to CFO role

Hearst has promoted Simon Horne, currently chief financial officer and general manager of NatMag, to the newly created role of CFO, general manager and senior vice-president, at Hearst Magazines International. Continue reading at Media Week

[ Media Week | 2011-03-28 00:00:00 UTC ]
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Media Decoder: Self-Publisher Signs Four-Book Deal With St. Martin's

Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times

[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Book Ruling Cuts Options for Google

Google may seek help from Congress as it tries to salvage a book publishing settlement that was rejected by a federal judge. Continue reading at The New York Times

[ The New York Times | 2011-03-24 00:00:00 UTC ]
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"Bold" Bloomsbury book wins Hessell-Tiltman history prize

Written By: Charlotte Williams Publication Date: Thu, 24/03/2011 - 08:34 Bloomsbury's The Rise and Fall of Ancient Egypt: the History of a Civilisation from 3,000 BC to Cleopatra has won this year's £3,000 Hessell-Tiltman Prize for History. Written by Toby Wilkinson, the book was commended by... Continue reading at The Bookseller

[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Judge throws out revised Google Book Settlement

Written By: Philip Jones Publication Date: Tue, 22/03/2011 - 19:52 A New York judge has ruled that the revised Google Book Settlement is not "fair, adequate, and reasonable" and has denied final approval. Judge Denny Chin has instead told the parties to redraft the settlement as an "opt-in"... Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Mainstream, J R Books and Pan to rush Elizabeth Taylor titles

Written By: Katie Allen and Charlotte Williams Publication Date: Wed, 23/03/2011 - 15:48 Mainstream, J R Books, Pan and Faber are to rush publication of titles on Elizabeth Taylor, after the Oscar-winning film star died today [23rd March]. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Japanese book trade facing worst crisis since WWII

Written By: Graeme Neill Publication Date: Tue, 22/03/2011 - 16:31 The Japanese earthquake and tsunami has caused the worst disruption to the Japanese book industry since the Second World War, the president of the Japanese Publishers Association has said. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Transworld signs three from debut author Lamb

Written By: Charlotte Williams Publication Date: Tue, 22/03/2011 - 08:30 Transworld has acquired three novels by debut author Victoria Lamb, all set in the time of Elizabeth I's reign. Publishing director Selina Walker bought world rights in the trilogy from agent Luigi Bonomi, and will... Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Printed book sales slump to new 2011 low

Written By: Philip Stone Publication Date: Tue, 22/03/2011 - 15:36 Spending on printed books in the UK slumped for a third consecutive week to a new 2011 low, with this week's number one the lowest-selling top title for more than seven years. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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B&N Is #1 in Trade Books

Barnes & Noble, through its combination of physical bookstores and bn.com, remained the largest outlet for the sale of trade books in 2010. That was one of the first findings from Bowker’s annual rollup of its monthly book consumer tracking program, PubTrack Consumer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-21 00:00:00 UTC ]
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Media Decoder: Noted Self-Publisher May Be Close to a Book Deal

Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times

[ The New York Times | 2011-03-21 00:00:00 UTC ]
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No breakthrough over author ebook rights in France ahead of fair

Written By: Barbara Casassus Publication Date: Thu, 17/03/2011 - 06:39 French authors have urged culture minister Frédéric Mitterrand to intecede in order to break the deadlock in their negotiations with publishers over electronic rights. For the second year running, the Permanent Council of... Continue reading at The Bookseller

[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Knitting book proves favourite Royal Wedding yarn

Written By: Philip Stone Publication Date: Wed, 16/03/2011 - 14:50 Fiona Goble's 64-page Knit Your Own Royal Wedding (Ivy Press), which comes with a backdrop of Westminster Abbey "so that you can display your creations in authentic surroundings", is the current sales leader in the incredibly... Continue reading at The Bookseller

[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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