IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the jig will be up when he shows up on TV and looks a lot like Will Ferrell, who produces the series along with the rest of the Funny or Die crew) is the megalomaniacal author of the book, and his persona has become the avatar of IFC's marketing for the show. "[Andrew Steele and Matt Piedmont, who wrote the series] created a character—well, we don't even like to call him a character," head of marketing Blake Callaway tells AdFreak. "We like to pretend he's real. We've written the fake book reviews. He's committed to literacy, because if you can't read, you can't read Jonrosh." The writer's megalomaniacal streak is borne out in the ambitions of the miniseries, which appears to span a period from the 1930s to the 1980s, if the trailer (see below) is any indication. So IFC has an appropriately grandiose ad campaign, with the book-focused executions littering bookstores and branded Little Free Libraries installed in cities like Dallas and Minneapolis in partnership with that organization. Callaway says he hopes to entice writers from the blockbuster-ier end of the literary spectrum to turn out for the show's Los Angeles premiere in January. "[James Patterson] is on our wish list,"... Continue reading at 'AdWeek'
[ AdWeek | 2013-11-15 00:00:00 UTC ]
You certainly don’t have to be a Fifty Shades of Grey fan to enjoy Book Club, the new romantic comedy that stars Diane Keaton, Jane Fonda, Candice Bergen, and Mary Steenburgen. But the movie, in which four women’s lives are forever changed by reading E.L. James’ infamous series, is bound to... Continue reading at Slate
[ Slate | 2018-05-22 00:00:00 UTC ]
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If you need some weird ideas in your life, the Hamilton Zinefest is a good place to start. The annual gathering of creatives and their endeavours took place on Saturday in the Meteor Theatre. It was a hustling, bustling marketplace of artists, writers, poets, collectors and those with decidedly... Continue reading at Stuff
[ Stuff | 2018-05-12 00:00:00 UTC ]
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Overwhelming demand for the book has generated wait lists that rival such all-time bestsellers as 'Harry Potter' and 'Fifty Shades of Gray.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-08 00:00:00 UTC ]
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Last year, Thomas Frank—who skyrocketed to fame by trying to define what was the matter with Kansas—published a book called Listen, Liberal: Or, What Ever Happened to the Party of the People. Scolding the Democratic Party for its closeness to financial elites, Frank’s book offered an explanation... Continue reading at Slate
[ Slate | 2017-08-07 00:00:00 UTC ]
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The beleaguered FTSE 100 firm strengthens balance sheet by selling a 22% stake to Bertelsmann in deal valuing the publishing giant at $3.55bn Pearson has sold a 22% stake in Penguin Random House, the world’s biggest publisher, with titles ranging from Fifty Shades of Grey, Jamie Oliver and The... Continue reading at The Guardian
[ The Guardian | 2017-07-11 00:00:00 UTC ]
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If you are worried your beach reads might be a little too easy this summer, Gates has some more heady suggestions for you. As one of the world’s top philanthropists, perhaps it makes sense that Bill Gates is treating beach reading like an intellectual cause: Each year, he offers up his list of... Continue reading at Fast Company
[ Fast Company | 2017-05-22 00:00:00 UTC ]
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It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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More than most people, Jonathan Taplin has seen firsthand how the rise of digital behemoths like Google and Facebook has irrevocably transformed the life of artists and musicians. A former tour manager for Bob Dylan and the Band and a movie producer for Martin Scorsese, Taplin has become an... Continue reading at Fast Company
[ Fast Company | 2017-04-21 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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Management have moved to reassure staff and writers that selling the 47% holding will not affect business, but authors and agents express uneaseAuthors and staff have reacted cautiously to news that Pearson is to sell its stake in Penguin Random House (PRH), the world’s biggest publisher and... Continue reading at The Guardian
[ The Guardian | 2017-01-18 00:00:00 UTC ]
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Workers from Unite and NUJ fear move heralds industrial strife at company that publishes one in four books sold globallyPenguin Random House, the publisher of hits including The Girl on the Train, Fifty Shades of Grey and Jamie Oliver’s cookbooks, has terminated its collective agreement with... Continue reading at The Guardian
[ The Guardian | 2016-12-16 00:00:00 UTC ]
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Shares of AT&T Inc. and Time Warner Inc. were down Monday as investors didn’t appear thrilled by the proposed mega-merger announced over the weekend. In response to the $84.5-billion deal, Moody’s Investor Service said Monday it had placed AT&T’s credit rating on review for a possible... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-25 00:00:00 UTC ]
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Fifty Shades of Grey author E L James has released an excerpt of a new book that, like Grey (Arrow), takes on another of her novels from billionaire Christian Grey's perspective. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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Is it possible to predict whether a book will sell well? Former publisher Jodie Archer and Matthew L Jockers, of Stanford University’s Literary Lab, built an algorithm to find outYour program can identify, from scanning 20,000 books, ones which made the New York Times bestseller lists with 80%... Continue reading at The Guardian
[ The Guardian | 2016-09-10 00:00:00 UTC ]
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Fifty Shades of Grey by E L James has been voted the "most embarrassing book in the world", according to Mumsnet users. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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Waterhouse Press, which published the bestselling 12-book erotica series that 'USA Today' just touted as the next Fifty Shades of Grey, is taking a numbers-driven approach to cracking the bestseller list. So far, it seems to be working. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-21 00:00:00 UTC ]
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Fifty Shades of Grey author E L James is helping to raise funds for a flood-hit cricket club, that has "literally disappeared under the same deluge" as flooded bookshop Book Case, in Hebden Bridge. Continue reading at The Bookseller
[ The Bookseller | 2016-01-07 00:00:00 UTC ]
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E L James' Fifty Shades of Grey series has claimed five spots on Apple's iBooks 2015 best-selling fiction chart while Jeffrey Archer has claimed four spots and Lee Child has two. Continue reading at The Bookseller
[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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