Springer Nature joins climate action emission reduction campaign

Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases.  Continue reading at 'The Bookseller'

[ The Bookseller | 2021-10-15 02:29:56 UTC ]
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'Nine-month' campaign for L,B Beatles book

A range of exclusive Beatles content is being used in a "nine-month pre-publication... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative ways #big titles


Barton joins Macmillan Children’s

Macmillan Children’s Books has appointed Stephanie Barton to the new position of pre-school... Continue reading at The Bookseller

[ The Bookseller | 2013-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children


Authors campaign to save Venice's bookshops

British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors campaign #save venice #large group


Lumley joins book festival programme

Actress Joanna Lumley is among the names lined up for the 10th Borders Book Festival in Melrose later this year. Continue reading at BBC News

[ BBC News | 2013-04-11 00:00:00 UTC ]
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M&C Saatchi designs bookshop campaign

A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrates books


Smith and Partridge join Scholastic

Scholastic has made two senior appointments in newly created roles. Samantha Smith has joined... Continue reading at The Bookseller

[ The Bookseller | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #samantha smith #senior appointments


MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes


L,B celebrates McCall Smith with digital campaign

Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital campaign #15th anniversary


HC Children’s pre-empts SF action-adventure series

HarperCollins Children's Books has acquired new science-fiction action-adventure series,... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hc children #harpercollins children


Marcus Rich joins line-up for PPA's Publishing+ conference

The Daily Mail's Marcus Rich is among the executives lined up for the Professional Publishers Association's annual conference, which will examine how to boost digital revenues and explore whether content is still king. Continue reading at Media Week

[ Media Week | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mail #marcus rich #annual conference


Axel Springer Sees Earnings Hit by Investment, Restructuring

FRANKFURT, March 6 (Reuters) - German publisher Axel Springer on Wednesday forecast a drop in profitability in 2013, expecting investments in its digital business and restructuring efforts in its declining printing business to weigh on results. The ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #restructuring efforts #digital business


How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop windows #stepping stone #digital campaign


Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns


Curtis Brown and Conville & Walsh join forces

Curtis Brown has bought a 50% stake in fellow agency Conville & Walsh. Conville & Walsh... Continue reading at The Bookseller

[ The Bookseller | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curtis brown #50% stake #conville walsh


European Publisher Axel Springer Acquires Second Screen App TunedIn

TunedIn Media, the German company behind the second screen “social TV’ app TunedIn, has been acquired by European publishing giant Axel Springer. The amount isn’t being disclosed, so it’s unlikely to be a home ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german company


Books in Translation: It’s Time for Others to Join the Fight

The publishers of UK's Stork Books argue that major publishers and the media in the UK and USA underestimate the audience for translated books and are making a big mistake. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #translated books


Macmillan US settles consumer class action

Macmillan US has settled the consumer class action case over alleged ebook price-fixing, having... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Jo Lal joins Watkins

Jo Lal is to join Watkins Publishing Limited, as publisher, Watkins.   Lal will step into... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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Mushens joins The Agency Group

Agent Juliet Mushens has joined Jonathan Conway at The Agency Group, as it opens a new UK... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency group