Sports media is going direct to consumer—and Copa90 wants to be the Glossier of soccer

Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in France for Olympique Lyon, has refused to suit up for Norway since 2017 over how women’s soccer is treated in her home country, not just in pay but training facilities, travel, and more. The 23-year-old star was obviously missed at the 2019 Women’s World Cup, but she did make it to France, playing at the Copa90 clubhouse in Paris during the tournament.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-07-20 07:00:27 UTC ]
News tagged with: #sports media #home country #world cup #digital media

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Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

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[ AdWeek | 2022-10-11 09:54:39 UTC ]
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A Brief History of Social Media Platforms, from LiveJournal to Meme Warriors

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[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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Panel Mania: The Keeper: Soccer, Me, and the Law That Changed Women's Lives by Kelcey Ervick

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[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
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A Trump portrait that raises questions about the media’s role in his rise

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[ The Washington Post | 2022-09-14 21:41:17 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

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[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Quidditch is being renamed. But the sport will never lose its magic, say players

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[ CBC | 2022-08-13 08:00:00 UTC ]
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The incredible feats and lonely life of sports legend Jim Thorpe

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[ The Washington Post | 2022-08-12 10:00:27 UTC ]
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Media measurement uncertainty—tracking TV, social and digital

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[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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DOJ v. PRH: Markus Dohle's Silicon Valley of Media

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[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Callisto Media, Promising to 'Act Swiftly and Decisively,' Lays Off 35% of Workforce

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[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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How global media are covering the Uber law-breaking revelations

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[ The Guardian | 2022-07-11 05:29:40 UTC ]
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[ Fast Company | 2022-06-14 09:00:06 UTC ]
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Zando, Crooked Media Launch New Imprint

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[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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[ AdWeek | 2022-06-10 15:35:00 UTC ]
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[ AdWeek | 2022-06-01 11:00:00 UTC ]
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‘Tragically ugly’ school textbook causes social media outcry in China

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[ The Guardian | 2022-05-30 09:20:38 UTC ]
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How Hollywood and the Media Fueled the Political Rise of J.D. Vance

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[ The New York Times | 2022-05-15 09:00:16 UTC ]
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[ CBC | 2022-05-12 09:00:00 UTC ]
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