Sports media is going direct to consumer—and Copa90 wants to be the Glossier of soccer

Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in France for Olympique Lyon, has refused to suit up for Norway since 2017 over how women’s soccer is treated in her home country, not just in pay but training facilities, travel, and more. The 23-year-old star was obviously missed at the 2019 Women’s World Cup, but she did make it to France, playing at the Copa90 clubhouse in Paris during the tournament.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-07-20 07:00:27 UTC ]

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Luiz Schwarcz | 'How can you be a publisher and not be optimistic?'

Luiz Schwarcz, the recipient of the London Book Fair’s Lifetime Achivement Award, is a behemoth of Brazilian publishing: he tells Tom Tivnan of the trials and tribulations of his home country’s book market. Continue reading at The Bookseller

[ The Bookseller | 2017-03-11 00:00:00 UTC ]
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Ethiopia’s Tsehay Melaku: ‘My Dream Was To Be an Author’

A political novelist looks back on how issues explicated by her fiction ended up hampering book sales in her home country of Ethiopia. The post Ethiopia’s Tsehay Melaku: ‘My Dream Was To Be an Author’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-04 00:00:00 UTC ]
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Behind the Swedish Bestseller, 'Quicksand'

The crime novel, about a shooting in a Stockholm school, has been dominating the bestseller lists in its home country all summer and has sold in 23 territories to date. Its editor thinks it has benefited from critical praise and unusually strong publisher support. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-27 00:00:00 UTC ]
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S&S rushes through 'Ugly Game' reprint

Simon & Schuster has rushed through a second reprint of The Ugly Game: The Qatari Plot to Buy the World Cup by Heidi Blake and Jonathan Calvert after the Fifa arrests last week, which dominated news headlines around the world. The publisher ordered a 1,500 reprint of the book, only released... Continue reading at The Bookseller

[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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Gino D'Acampo writes vegetarian cookbook

Chef Gino D’Acampo is to write a vegetarian cookbook for Hodder & Stoughton. Gino’s Veg Italia! The Healthy Way to Eat Like an Italian will be D’Acampo’s first exclusively meat-free book. Lifestyle publisher Nicky Ross commissioned the title in a two-book deal with agent Jeremy Hicks of... Continue reading at The Bookseller

[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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Inside Google's World Cup Newsroom

Google is turning its search trends into Twitter-friendly viral content, just in time for the World Cup.Inside a San Francisco office building, Google is trying its latest experiment: original sports journalism. When the 2014 World Cup began, Google unveiled a World Cup Trends Newsroom to turn... Continue reading at Fast Company

[ Fast Company | 2014-06-17 00:00:00 UTC ]
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J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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