Sports media is going direct to consumer—and Copa90 wants to be the Glossier of soccer

Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in France for Olympique Lyon, has refused to suit up for Norway since 2017 over how women’s soccer is treated in her home country, not just in pay but training facilities, travel, and more. The 23-year-old star was obviously missed at the 2019 Women’s World Cup, but she did make it to France, playing at the Copa90 clubhouse in Paris during the tournament.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-07-20 07:00:27 UTC ]
News tagged with: #sports media #home country #world cup #digital media

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How Media Buyers Are Bouncing Back

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek

[ AdWeek | 2022-05-11 14:10:39 UTC ]
More news stories like this | News stories tagged with: #media buyers #bouncing back #nielsen

Supply Squeeze, Changing Consumer Behavior Challenges Publishers

Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recent webinar

Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins

Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
More news stories like this | News stories tagged with: #horizon media #nielsen alternatives #nielsen

Publishing House of Horrors: Spotlight on Stygian Sky Media

With an ever-expanding list of titles, genres, authors, and imprints, the indie publisher is giving writers a path to success and an alternative to larger, more traditional houses. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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The Powerful Impact of Digital Media on Mass Shootings

The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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Media Briefing: Overheard at the Digiday Publishing Summit

This week's Media Briefing recaps the top topics of discussion among publishing executives at this week's Digiday Publishing Summit. The post Media Briefing: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-03-31 04:01:00 UTC ]
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Essence climbs five places in top 10 media agencies table

Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week

[ Media Week | 2022-03-27 14:42:19 UTC ]
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Media Briefing: What to expect from the Digiday Publishing Summit 2022

This week's Media Briefing takes a peek at what will be talk of next week's Digiday Publishing Summit. The post Media Briefing: What to expect from the Digiday Publishing Summit 2022 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-03-24 04:01:00 UTC ]
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Is media platform Nextdoor a friend in need or a vigilante nightmare?

The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian

[ The Guardian | 2022-03-20 09:00:52 UTC ]
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Front Office Sports Is Making Its Training Courses More Permanent

Between the advent of online gambling, college athlete monetization and cryptocurrency, the business of sports has changed rapidly over the last two years--and Front Office Sports wants to capitalize on that disruption. The independently-owned publisher announced Tuesday the launch of its new... Continue reading at AdWeek

[ AdWeek | 2022-03-15 06:00:00 UTC ]
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Titles Take a Spiritual Account of Social Media

New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’

As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday

[ Digiday | 2022-02-22 05:01:00 UTC ]
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CEDRO In Spain: Tackling Book Piracy With Sports Technology

Using monitoring systems developed for use in sports and technology content, LaLiga will scan for pirated book activity online. The post CEDRO In Spain: Tackling Book Piracy With Sports Technology appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-16 17:49:29 UTC ]
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Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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The Guardian view on social media’s metaverse: it may remain science fiction | Editorial

The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian

[ The Guardian | 2022-02-07 19:11:48 UTC ]
More news stories like this | News stories tagged with: #global economy #wireless internet #gig economy #microsoft announced #mark zuckerberg #virtual worlds #science fiction

Journalist emails targeted in hack on WSJ other News Corp media outlets

The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company

[ Fast Company | 2022-02-04 12:56:21 UTC ]
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McCauley joins Hachette UK in new media development role

Fern McCauley has moved from The Artists Partnership to Hachette UK in the newly created role of head of media development, where she will be responsible for handling all book-to-film and TV rights deals for the business. Continue reading at The Bookseller

[ The Bookseller | 2022-02-01 05:31:21 UTC ]
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