Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-03-14 04:55:45 UTC ]

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Amazon hopes to take Manhattan with New York bookstore

Amazon will open its seventh bookstore on Thursday in New York, the company's first brick-and-mortar location in the home city of America's publishing industry. The 4,000-square-foot store, near the headquarters of publishers Penguin Random House, Hachette and Simon & Schuster, held a soft... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-24 00:00:00 UTC ]
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Amazon Sets Up Shop in the Heart of the Publishing Industry

Customers shopped during a preview on Tuesday for Amazon’s first New York bookstore. Continue reading at The New York Times

[ The New York Times | 2017-05-24 00:00:00 UTC ]
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ReDigi, Key Digital 'First Sale' Case, Heating Up on Appeal

In an amicus brief, AAP lawyers argue that a reversal legalizing the resale of digital media would be "catastrophic" for the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-13 00:00:00 UTC ]
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Podcast: Bonnier’s Semande Agosa on the duopoly, ad blocking, fake news

We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday

[ Digiday | 2017-05-03 00:00:00 UTC ]
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Big Green Bookshop trebles orders as industry rallies to help 'skint' store

The publishing industry has rallied round to help the independent Big Green Bookshop after one of its owners sent out a desperate tweet appealing for customers because they were “seriously skint”. Continue reading at The Bookseller

[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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PRH UK to pay work experience interns in diversity drive

Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse.  Continue reading at The Bookseller

[ The Bookseller | 2017-04-18 00:00:00 UTC ]
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First candidates awarded Carole Blake Open Doors Project placements

Ada Igwebu and Connor Faulkner have been offered places by Blake Friedmann on its inaugural Carole Blake Open Doors Project, a programme encouraging candidates from diverse backgrounds to enter the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail,... Continue reading at Digiday

[ Digiday | 2017-04-05 00:00:00 UTC ]
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Infographic: Most publishers are choosing to sell their native ads through sponsorships

We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-31 00:00:00 UTC ]
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Machine Learning Will Give Publishing Visual, Interactive Content on a Big Scale

Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age

[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday

[ Digiday | 2017-03-23 00:00:00 UTC ]
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LBF: Fairgoers upbeat but editors hedge bets

Publishers and agents have noted an “upbeat” mood at this year’s fair, with many saying that the publishing industry can play an important role in helping people to navigate through or escape from the prevailing turbulent political climate. Continue reading at The Bookseller

[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday

[ Digiday | 2017-01-31 00:00:00 UTC ]
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Publishing predictions 2017

Authors, agents, chief executives and more predict what will happen in the publishing industry in 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-01-09 00:00:00 UTC ]
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The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday

[ Digiday | 2016-12-13 00:00:00 UTC ]
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Do, not say

After Donald Trump's triumph in the US election, Sarah Shaffi looks at how more than ever the publishing industry needs to promote messages of inclusivity and diversity. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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The Guadalajara Book Fair Expands Its Range of Offerings

The largest Spanish-language book fair in the world has become a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
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Publishing seeks to address industry’s lack of diversity

The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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