Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
News tagged with: #sponsored content #publishers break #publishing industry

Other Publishing stories related to: 'Sponsored Content: how on-demand printing can help publishers break into new markets'

Derek Jeter Steps Off the Baseball Diamond and Into Content Marketing

What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age

[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #rapid growth #digital publishing

The publishers that put their content directly on social platforms

As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday

[ Digiday | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #social platforms #creating content #designed specifically

German Publishers Bow To Google’s Market Power In Ongoing Text Snippets Fight

A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #german publishers #search results #search giant #display snippets

It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad

In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency

Should publishers take Web design cues from print?

Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-07 00:00:00 UTC ]
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Publishers reap the rewards of content ad network bidding wars

Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate #article pages #premium publishers

Online Publishers Association Announces Rebrand to Digital Content Next

The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #renewed focus

College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium

Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer campus newspaper. It is the first ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Indian journalists protest at publisher's social media demands

Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Bowker: title numbers hold steady in US print market

A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print market #6% decline

Chinese Book Market Snapshot: Bestsellers, E-publishing, Translation

Xiaoying Chu at Charlesworth (Beijing) Information Services details the booming Chinese digital publishing market and the strides being make by online booksellers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers

How Top Publishers Label Content Recommendation Ads

As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debate rages #native advertising

Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hugh howey #ebook sales #ebook royalties #traditional publishers

Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core part #largest advertisers #online publisher

Egyptian, Syrian Islamic Publishers Stay Faithful to Market

Egypt, where book sales have fallen by 50%, has given a home to several Syrian Islamic publishers who say the faithful need them as much now as before. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales

Amazon Demands New Terms from UK Publishers

The Bookseller reports that Amazon is making new demands on UK publishers, including the right to deliver POD titles to customers should a book be out of stock. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #bookseller reports

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers

Lachlan Murdoch accuses Australian rival publishers of 'giving up on print'

News Corp co-chairman said competitors were 'irresponsible' to talk about a time when it would stop printing newspapers The co-chairman of News Corp, Lachlan Murdoch, has mounted a strong defence of the future of newspapers in the digital age while condemning his Australian competitors for... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age

Content Aggregator Apps and Publishers: A Complicated Dynamic (Infographic)

Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native apps