The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry players say. Last week, Snapchat's Discover section—already chock-full of content channels from the NFL, MTV, Food Network and others—added Bleacher Report to the U.S. version of its app, while striking a larger deal with the sports publisher's parent, Turner Broadcasting. The two partners will collaborate on original-scripted and reality-based video programming from Turner properties such as TBS, Adult Swim and truTV. What's more, Snapchat today will reveal that Discover is also adding Mitú, a popular English-language content platform focused on Hispanic-American youth culture. "You will see videos [on Discover] that are freestanding as well as ones that belong to an episodic series," explained Mike Su, chief product officer at Mitú, which averages 160 million viewers a month. "It is definitely going to be video-heavy." That should fit in well on Snapchat, which gets 10 billion-plus daily video views and has been transforming into a TV disrupter. During summer, the company inked deals with NBC, ESPN and CNN to create shows for the app. And in late October, parent company Snap Inc. posted a job listing for an in-house development manager of original shows. "Snapchat is a... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-12 00:00:00 UTC ]
The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's Minority Report, CBS' Limitless), a spinoff (NBC's Chicago Med), a revival (NBC's Heroes Reborn) and a comic book... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. ... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Should bloggers be critical? It's an interesting question. I suppose it depends on who you feel reviews are for. While I'm happy to share positive reviews with authors, I think reviews are for readers not writers. I know of authors who say they've learned from reviews and can see they can be... Continue reading at The Bookseller
[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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The journalist who broke, and continues to break, the NSA Snowden leaks may be off to Greenwald–ier pastures with the launch of his exciting new journalism venture, but on Friday the Guardian published an incredible NSA explainer that breaks down and visualizes some of the newest, and most... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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