The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry players say. Last week, Snapchat's Discover section—already chock-full of content channels from the NFL, MTV, Food Network and others—added Bleacher Report to the U.S. version of its app, while striking a larger deal with the sports publisher's parent, Turner Broadcasting. The two partners will collaborate on original-scripted and reality-based video programming from Turner properties such as TBS, Adult Swim and truTV. What's more, Snapchat today will reveal that Discover is also adding Mitú, a popular English-language content platform focused on Hispanic-American youth culture. "You will see videos [on Discover] that are freestanding as well as ones that belong to an episodic series," explained Mike Su, chief product officer at Mitú, which averages 160 million viewers a month. "It is definitely going to be video-heavy." That should fit in well on Snapchat, which gets 10 billion-plus daily video views and has been transforming into a TV disrupter. During summer, the company inked deals with NBC, ESPN and CNN to create shows for the app. And in late October, parent company Snap Inc. posted a job listing for an in-house development manager of original shows. "Snapchat is a... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
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Snoop Dogg is producing the TV adaptation for Joe Ide's IQ detective series, after TV rights were initially snapped up in a seven-way bidding war by Alcon. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 14:06:32 UTC ]
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It’s the kind of timing a publisher dreams of. Less than one week out from its U.S. release, latest Irish literary phenom Naoise Dolan’s debut novel Exciting Times (Ecco, June 2) has been optioned for TV. Yes, following a hugely successful release in the UK and Ireland back in April, when it... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 18:10:32 UTC ]
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[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
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Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek
[ AdWeek | 2020-03-11 20:24:39 UTC ]
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[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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Conde Nast has greenlit a half-dozen series for IGTV designed to anchor ad programs that will sew many different Facebook ad products together at once. The post How Conde Nast plans to make money from Instagram TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-11-18 05:01:31 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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Faber has won rights to a history of world music, from legendary music producer Joe Boyd, which has been 12 years in the making. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 21:35:08 UTC ]
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Park Pictures has signed director Jaci Judelson for U.S. commercial and worldwide representation. Judelson's Gatorade “Sisters in Sweat” spot starring Serena Williams won a Cannes Lion, two Clios and a One Show award in 2018. She has also directed spots and branded films for the likes of... Continue reading at Advertising Age
[ Advertising Age | 2019-10-16 14:14:29 UTC ]
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Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Merman, the production company founded by actor and writer Sharon Horgan, has formed a joint venture partnership with the talent and literary agency Independent Talent Group (ITG) to exclusively produce advertising and branded content. ITG is taking an equity stake within Merman London and will... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 13:57:25 UTC ]
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The beloved graphic novelist writes bravely about her childhood anxieties in “Guts.” Continue reading at The Washington Post
[ The Washington Post | 2019-09-13 13:00:00 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at Advertising Age
[ Advertising Age | 2019-07-10 14:04:36 UTC ]
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The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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President Donald Trump purports to hate “fake news” but he seems to have no problem with fake photos. At least that’s what Gizmodo discovered when it started carefully looking at the images on Trump’s official Facebook and Instagram accounts and discovered photos of the president that make him... Continue reading at Slate
[ Slate | 2019-01-22 00:00:00 UTC ]
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