‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted to show quick and decisive action, and ended up using a sledgehammer to crack a nut," said one newspaper publisher exec. The post ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-18 00:00:00 UTC ]
News tagged with: #publishers respond #programmatic advertising #news publishers

Other Publishing stories related to: '‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle'


Aquafadas Takes Off With New Digital Publishing System Release Version 3.0

Montpellier, France -- July 11, 2013 -- Aquafadas, innovative developer of digital publishing solutions, today announced the release of the Aquafadas Digital Publishing System 3.0, providing an even easier way to publish digital content acr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #today announced


Why Games Like Rogue Legacy</cite> Should Terrify Big Publishers

Rogue Legacy, from the makers of Don't S**t Your Pants, is the sort of indie game that should have traditional game publishers staining their pants indeed.     Continue reading at Wired

[ Wired | 2013-07-19 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2013: Kadokawa Shoten

The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond its existing publishing business to achieve sustainable growth in film and software (which includes websites and mobile sites), and by developing business overseas with an emphasis on Asia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kadokawa shoten #kadokawa group #mobile sites


Global Publishing Leaders 2013: HarperCollins

HarperCollins is a subsidiary of News Corporation, a diversified global media company with operations in cable network programming, film, television, direct broadcast satellite television, and publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news corporation


Bolan son sues music publisher

The son of T Rex frontman, Marc Bolan, is suing a UK music publisher for $2m, alleging the company has violated copyright laws. Continue reading at BBC News

[ BBC News | 2013-07-19 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2013: Holtzbrinck

Georg von Holtzbrinck GmbH publishing group is a family-owned company headquartered in Germany. It publishes both print and electronic media in more than 80 countries, and serves educational, professional, and general readership markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2013: Abril Educacao S/A

As one of Latin America’s major communication groups, Grupo Abril provides information, education and entertainment to most public segments and integrates with many forms of media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #grupo abril


Global Publishing Leaders 2013: Klett

Klett Group is a private German educational resource company, which operates 59 subsidiaries at 40 locations in 17 countries. The portfolio comprises traditional textbooks, digital interactive learning solutions, professional literature, and fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #klett group


Global Publishing Leaders 2013: The Mondadori Group

The Mondadori Group is the leading book and magazine publisher in Italy, with a market share of 27.6% (against 26.5% in 2011). The company's publishing houses include Edizioni Mondadori, Einaudi, Piemme, and Sperling &amp; Kupfer. Its magazine titles include Panorama and Donna moderna. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mondadori group #magazine publisher #market share #sperling kupfer


Global Publishing Leaders 2013: China Education

In December 2010, China Education Publishing &amp; Media Group (China Education) was formed as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china education #strategic merger


Global Publishing Leaders 2013: La Martinière

Founded in 1992 by Hervé de la Martinière, the French publishing company initially focused on illustrated books in Photography, Heritage, Art, and Leisure, and is now also active in general trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #la martinire #illustrated books #general trade


Keeping the Green in Publishing

With the publishing industry dealing with problems caused first by the Great Recession and then by the transition to a more digitally oriented marketplace, it is easy to think that environmental concerns have been pushed far down companies’ to-do lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #problems caused #great recession


The Agents’ View: A Case Study in Agent-Assisted Publishing

Movable Type literary agents Jason Allen Ashlock and Adam Chromy write of their experiences assisting The Rogue Reader authors in self-publishing their work. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #case study #agent-assisted publishing


“My Agent By My Side”: An Author’s Assisted Publishing Experience

Under the Carib Sun author Ro Cuzon's essay describes journey to becoming a novelist and his experience in the agency-created Rogue Reader self-publishing program. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
More news stories like this |


Restructure at BookData Publisher Services

Nielsen Book has reorganised its BookData Publisher Services team, making four new appointments... Continue reading at The Bookseller

[ The Bookseller | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book


Two Experiments Running: Agent-Publishing in London

Literary agents Jonny Geller and Edina Imrik in London talk with Porter Anderson about Curtis Brown's and Ed Victor's author-publishing approaches. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #porter anderson #curtis brown #ed victor


Ether for Authors: Agent Kristin Nelson Signs Self-Publishing Star Barbara Freethy

Led by the news that Hugh Howey agent Kristin Nelson has signed self-publisher Barbara Freethy, who has sold 3 million books, the Ether looks at agent mystique. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
More news stories like this |


Icon signs self-published guide

Icon Books has signed a self-published self-help book directly from the author. Kate Hewson,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #icon books #book directly #kate hewson


“Agent-Assisted Publishing”: An Interrupted Debate

To kick off a week-long series on agents and self publishing from guest editor Porter Anderson, we start by reopening the discussion on literary agents as publishers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agent-assisted publishing #literary agents #week-long series


Gabo Graphic Novel Bio Boosts Colombia’s Publishing Profile

A graphic novel adaptation of the life of Gabriel García Márquez published by Rey+Naranjo in Bogota has brought new attention to Colombia's graphic novel industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing profile