‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted to show quick and decisive action, and ended up using a sledgehammer to crack a nut," said one newspaper publisher exec. The post ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-18 00:00:00 UTC ]
News tagged with: #publishers respond #programmatic advertising #news publishers

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Richard Charkin: ‘A Publishing House Is a Field’

'There can be little doubt that God or fate or luck play a significant part in the success of any publishing endeavor,' writes Richard Charkin. The post Richard Charkin: ‘A Publishing House Is a Field’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-19 06:40:47 UTC ]
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Why the world's largest publisher found a book-ban lawsuit in Florida 'irresistible'

PEN America and publisher Penguin Random House filed a federal suit against Escambia County School District over its removal of books from school libraries. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-18 17:34:04 UTC ]
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How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
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Publishing Industry Sales Inched Up in February

Gains in religious and higher educational publishing offset dips in the trade segments in February, resulting in a 0.2% sales gain for the 1,240 publishers that report sales to AAP's StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Christian Publisher Hugh Revell Barbour Has Died

Hugh Revell Barbour, a pioneer in Christian publishing as the head of the Fleming H. Revell Company and who was also a cofounder of the Evangelical Christian Publishers Association, died May 5. He was 93. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
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Christian Publishers Measure a DEI Baseline

A first-time survey of the ethnic, racial, and gender makeup of Christian publishing shows the industry is overwhelmingly white and chiefly led by men. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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AAP Meeting Looks at Publishing During a 'Dicey Time'

Publishing is facing its severest set of challenges in a generation, experts noted at this year's AAP annual meeting: book bans, the lack of diversity, climate change, and “unrelenting” challenges to copyright. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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At IBPA PubU, Black Indie Publishers Call for Audacity and Advocacy

Founders of Third World Press, Black Classic Press, Africa World Press, and Just Us Books gathered for a May 6 keynote at IBPA's PubU. Plus, the IBPA announces its Innovative Voices Program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Cracking the Case with the History Press

The popular imprint of Arcadia Publishing brings fascinating regional true crime stories to light. Sponsored Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-06 04:00:00 UTC ]
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10 New Bookish Tote Bags for Your Latest Library or Bookstore Haul

Your library and bookstore hauls will be looking good in these new bookish tote bags. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2023-05-01 10:31:00 UTC ]
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‘Publishing these books is a risk’: Taiwan’s booksellers stand up for democracy

Detention of publisher Li Yanhe in China for ‘endangering national security’ has sent chills through island’s literary communityIn a bookstore near one of Taipei’s leading universities, Zeng Da-fu and his wife work quietly into the evening. Zeng has run this store for decades, tucked in a... Continue reading at The Guardian

[ The Guardian | 2023-04-29 02:00:23 UTC ]
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Unseen Gabriel García Márquez novel to be published next year

Colombian author’s En Agosto Now Vemos (We’ll See Each Other in August) had been just a rumour but now fans will get to read itRumours had long circulated that an entire literary masterpiece, never seen by the public, could still be lying in a dusty safe held by the late author’s family or under... Continue reading at The Guardian

[ The Guardian | 2023-04-28 21:10:15 UTC ]
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Google’s cookie replacement—inside a publisher’s test of the new ID

Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age

[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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Amazon Publishing’s World Book Day #ReadTheWorld Giveaway

The World Book Day promotion from Amazon Publishing this year offers international reads from several imprints and nine countries. The post Amazon Publishing’s World Book Day #ReadTheWorld Giveaway appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-25 16:30:04 UTC ]
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Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek

[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | News stories tagged with: #cross-platform measurement #latest effort #media agencies #streaming platforms #nielsen


Baker Publishing CEO Handoff Well Underway

Incoming CEO Jesse Myers takes up the challenges as Dwight Baker heads toward outdoor life. An aggressive growth plan has been temporarily put on hold as the company confronts the various headwinds facing the economy in general and publishing in particular. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #outdoor life


Religion Publishers Face Up to DEI Challenges

Executives told PW while the economy is stifling hiring, they are pushing ahead to acquire and market more BIPOC authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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