Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown its revenue 87 percent year-over-year and Greenberg expects Sharethrough to pull in $40 million in revenue next year. But to hit and potentially surpass that projection, Sharethrough needs to add more tier one publishers to its new platform, which places branded videos alongside publishers’ editorial content. To that end, the company has raised $5 million in its latest funding round, which was led by previous investors North Bridge Venture Partners and Floodgate. The key to getting premium publishers on board is showing them how a customized version of Sharethrough’s ad units would look, Greenberg said. The company’s platform has three template units, but if Sharethrough wants to pitch USA Today, for example, it needs to modify those units to make them specific to USA Today’s site layout. “It’s so early right now that I want to handcraft all of this,” he said. “In two years hopefully it will all be computer generated. But If I want to craft it perfectly with the exact right layout, I would rather craft it by hand.” Sharethrough has see-sawed in and out of profitability, Greenberg said, so the funding round will help the company finance product testing. At a more concrete level,... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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Britney Spears's memoir sold 1.1 million copies in its first week. Here are some other recent celebrity memoir sales numbers. Continue reading at Book Riot
[ Book Riot | 2023-11-02 14:55:52 UTC ]
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In its first week on sale in the U.S., the pop star's debut memoir sold a total of 1.1 million copies across pre-orders, sales of print books, e-books, and audiobooks formats, according to publisher Gallery Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, November 5 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-01 10:00:58 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Friday the 13th of October, no less! Start your Halloween early, if you haven't already, with new outings from James J. Butcher and Benedict Jacka, the adult fiction debut of YA phenom Cassandra Clare, and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-04 04:00:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Wingfeather, Andrew Peterson’s middle grade fantasy series from Christian publisher WaterBrook, follows three siblings as they encounter good versus evil, in a story ‘that doesn’t cheapen the reality that the world can be a scary place,’ the author says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Nathan Dragon, Zans Brady Krohn, Honor Levy, Alejandro Parisi, and Amanda VanValkenburg comprise the inaugural fully-funded class of residents at the Giancarlo DiTrapano Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
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The Italian Publishers Association and the market's booksellers are appealing for more government funding for poorer students' books. The post Italy’s Publishers Ask Rome to Raise Family Schoolbook Funding appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-07 22:09:46 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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In 2019, Samsung released the original Galaxy Fold, the first phone with a flexible display (not counting pretenders like the Royole Flexpai). And even though it had more than its fair share of flaws, you could see its potential. Over the next couple of years, Samsung refined its flagship... Continue reading at Engadget
[ Engadget | 2023-08-09 14:00:02 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-08-07 14:42:05 UTC ]
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As interest in translated literature grows, small presses like Two Lines, which celebrates its 10th anniversary this September, are eager to introduce new international authors to Anglophone readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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With students accessing the system from 170 countries, Cambridge University Press & Assessment is ahead of its anticipated schedule. The post Cambridge University Press Reaches 100-Million User Milestone appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-03 20:46:43 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-07-31 13:37:54 UTC ]
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This exchange program, coordinated by the Börsenverein, brings together organizations in Germany and Ukraine to promote the book industry. The post Germany Funds Book Industry Exchange With Ukraine at €900,000 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-26 14:24:20 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-07-24 13:36:59 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-07-17 13:53:44 UTC ]
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