The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New York. The execs, who represented a dozen mid- to large-sized B2B and consumer-facing media businesses, broadly agreed that today's business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising. "The only way to truly protect editorial integrity is to have editors involved in the process," said one CEO, arguing that content teams should be an active part of the ad sales process because they typically have the biggest incentive to prevent advertising arrangements from bleeding into editorial. The rise of marketing services divisions and branded content studios within media companies—centralized teams staffed by editors, marketers and sales teams meant to both produce creative but also provide agency-style consulting services to advertising clients—is not the only media phenomenon driving this shift. Similar lessons, many of the CEOs agreed, are being applied to live events, another fast-growing revenue stream for companies across the industry. "Event programming drives your reputation as much as—if not more than—your reporting," argued one CEO.... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
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The Republican candidate has sold his memoir to the conservative imprint of Simon @ Schuster. Continue reading at The New York Times
[ The New York Times | 2011-06-29 00:00:00 UTC ]
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The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times
[ The New York Times | 2011-06-27 00:00:00 UTC ]
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After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Northstar Travel Media has acquired PhoCus Wright, Inc. a b-to-b information company serving the travel and meetings industries. PhoCus Wright offers the annual PhoCus Wright Conference, which serves global travel industry leaders. PhoCus Wright founder Philip Wolff will become chairman of the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 09:50 Arrow's release today of Tony Blair's political memoir A Journey with a new introduction has sparked widespread media coverage. Extracts from the new introduction are posted on the book's website, tonyblairjourney.co.uk,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 31/05/2011 - 14:18 Journalist and Pluto Books author Syed Saleem Shahzad has been found dead near Islamabad, after going missing on Sunday (29th May), according to reports just in from the Pakistan media. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-31 00:00:00 UTC ]
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Spending on e-media infrastructure increased for both large and small b-to-b publishers in 2010 and will again in 2011, according to respondents to the 2011 FOLIO B-to-B CEO Survey. Larger publishers expect operating expenses to jump 6 percent in e-media, while smaller publishers expect a 5... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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By Tim Conneally, Betanews Nature Publishing Group and California State University (CSU) on Tuesday announced a three-year partnership that will eliminate paper textbooks from certain classes, and replace them with interactive ebooks instead. Continue reading at Betanews
[ Betanews | 2011-05-24 00:00:00 UTC ]
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Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 20/05/2011 - 10:11 US bookseller Barnes & Noble has received an offer for the company from Liberty Media, a private investment group. The deal values the business at about $1bn, but Liberty said it expected to spend $500m on the acquisition... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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Barnes & Noble Inc. said that Liberty Media Corp. has offered to buy the bookseller in a deal valuing it at about $1 billion. Barnes & Noble shares were up 20 percent in after-hours trading Thursday on the news, matching the $17-a-share offer price from John Malone's media empire. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Barnes & Noble Inc. said that Liberty Media Corp. has offered to buy the bookseller in a deal valuing it at about $1 billion. Barnes & Noble shares were up 20 percent in after-hours trading Thursday on the news, matching the $17-a-share offer price from John Malone's media empire. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Jane Pratt, former editor-in-chief of Sassy and Jane magazines, has been named editor and creative director of style with SAY Media. In this new role, she will be acting as editor-in-chief for xoJane.com, a new womens-interest site owned by SAY. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
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The company is pushing ahead with plans to outsource sub-editor and designer positions, despite stop-work meetings held by staffers. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-13 00:00:00 UTC ]
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Readers Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Readers Digest, Goldenberg will oversee digital operations and continue to push forward the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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American publishers have always given away their work in hopes of building up huge audiences that they can sell advertising against. Are they making a mistake in replicating that model on the iPad and other tablets? Continue reading at The New York Times
[ The New York Times | 2011-05-11 00:00:00 UTC ]
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Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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