Scholastic partners with SuperAwesome

Publisher Scholastic UK has teamed up with SuperAwesome, a children’s marketing platform, to find new authors and intellectual property (IP) creators. Under the terms of the deal, SuperAwesome will match-make Scholastic with media, animation and game developers. In addition, the SuperAwesome insights team will work with Scholastic to test concepts and initiatives in the bookmarket. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-02-10 00:00:00 UTC ]
News tagged with: #scholastic partners #marketing platform #game developers

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Bibliomotion Partners with Think Tank

The Boston-based startup announced a partnership with charitable think tank, Insight Labs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Penguin Canada Partners With Rights Agency

Penguin Canada will follow Random House of Canada's lead in contracting out foreign rights sales to the Cooke Agency International. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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WBN Partners with APA

World Book Night U.S. has partnered with the Audio Publishers Association to give free audiobook downloads to WBN volunteers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Arianna Huffington Partners With DonorsChoose For Her New Book

People who pre-order the book, Thrive, before March 25 will receive a DonorsChoose gift card equal to the book's list price.DonorsChoose, one of Fast Company's Most Innovative Companies of 2014, draws inspiration from the better parts of the crowdfunding model: Public school teachers from across... Continue reading at Fast Company

[ Fast Company | 2014-02-13 00:00:00 UTC ]
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HMH Partners with Google Play for Education

Houghton Mifflin Harcourt announced that it has partnered with Google to deliver K-12 core curriculum through Google Play for Education, Google's content store for K-12 schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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Twitter Gives Partners New Data Tools to Track Messages

Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
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Scholastic US signs Mariah Carey Christmas book

US singer Mariah Carey is set to create a Christmas children’s picture book based on her... Continue reading at The Bookseller

[ The Bookseller | 2014-01-24 00:00:00 UTC ]
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Southern Living Partners Up for New Vertical

Southern Living has produced bridal content before, but Time Inc.'s regional lifestyle brand chose to partner with a small independent publisher for deeper penetration into the vertical. Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Murray Hill leaves Scholastic for Egmont

Egmont has appointed Hilary Murray Hill [pictured] as m.d. of a newly created Books division,... Continue reading at The Bookseller

[ The Bookseller | 2014-01-07 00:00:00 UTC ]
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Lucky Spool Partners with Taunton

The deal, which went into effect on December 15, calls for Taunton to provide sales, marketing, and distribution for Lucky Spool's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Scholastic News’ “8 Coolest Kids of 2013″

The editors of Scholastic News featured the "8 Coolest Kids We Met in 2013," a roundup of the most inspiring, courageous, and innovative kids featured in the magazines this year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
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Scholastic Sales Rise, Charges Curb Earnings

Revenue at Scholastic rose 1.5% in the second quarter ended November 30, to $623.2 million, and net income declined to $58.3 million from $61.8 million in the second quarter of fiscal 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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Boost for Scholastic from new 'Hunger Games' film

The release of the latest Hunger Games film, backlist titles such as Harry Potter and success... Continue reading at The Bookseller

[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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The Strand Partners with Club Monaco

A “store-in-store” is how Strand marketing manager Lilly Widen described the new book shop inside Club Monaco’s flagship store on Fifth Avenue in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
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BookPeople, Random House Partner on Pen-Pal Literacy Initiative

More than 40 schools have signed on to participate in new pen-pal literacy program in Austin, Tex., launched by BookPeople and Random House Children’s Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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Kobo, 'PW Select' Partner for Self-Pubbed Authors

Kobo's self-publishing platform, Kobo Writing Life, is launching an affiliate program for self-published authors with PW Select, a monthly digital newsletter and print supplement to Publishers Weekly magazine focusing on independently published books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-22 00:00:00 UTC ]
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Bonnier, Dave Zinczenko Partner on Books Deal

Bonnier Corp. is positioning itself to get deeper into its core verticals after two announcements on Tuesday. Dave Zinczenko, president and CEO of Galvanized LLC and former EVP at Rodale, has entered into a five-year management consultancy with the enthusiast publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-20 00:00:00 UTC ]
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Random House Partners with Pinterest Producing Online Bookstore Table

Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
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ePubDirect partners with Oyster

E-book distribution business ePubDirect has partnered with book subscription service Oyster.... Continue reading at The Bookseller

[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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Scholastic apologises for Israel error

Scholastic has apologised for a children’s book that omits Israel from a map of the Middle... Continue reading at The Bookseller

[ The Bookseller | 2013-11-14 00:00:00 UTC ]
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