Scaled back: Why publishers are rethinking their pursuit of huge numbers

Once upon a time, volume was the name of the game in digital publishing. But today, with many major publishers cranking out hundreds of stories daily, a growing number are going the other way, either abandoning the quick-hit content or de-emphasizing it, as display ad prices continue to decline and advertisers regard top-line audience numbers with increasing skepticism. But with money yet to be made, it's unlikely that publishers that have invested in this kind of content will walk away from it altogether. The post Scaled back: Why publishers are rethinking their pursuit of huge numbers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-19 00:00:00 UTC ]
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Other Publishing stories related to: 'Scaled back: Why publishers are rethinking their pursuit of huge numbers'


SoA urges BBC short story rethink

Written By: Katie Allen Publication Date: Tue, 19/07/2011 - 15:43 The Society of Authors has said it would be a "great shame" if the BBC goes ahead with its planned cuts to short story coverage on BBC Radio 4 and pleaded with the broadcaster to reconsider. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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E-textbooks are destroying the old publishing business model

By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews

[ Betanews | 2011-07-15 00:00:00 UTC ]
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Publishers and E-Commerce: Perfect Together

E-commerce is a big opportunity for publishers. “If you talk to the people at Net-A-Porter or the people at Gilt, they say they’re increasingly commerce companies moving into content and I think what you’re going to find is content companies are going to move into commerce,” Hearst Magazines... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
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Children's publishing "haemorrhaging talent"

Written By: Caroline Horn Publication Date: Fri, 15/07/2011 - 08:46 The industry is "haemorrhaging talent" as authors and illustrators are finding it increasingly difficult to make a living in the children's sector. Agent Caroline Sheldon said that she estimated that fewer than half of the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Ebury to publish Armistice poetry collection

Written By: Charlotte Williams Publication Date: Fri, 15/07/2011 - 14:29 Ebury is hoping to have unearthed the talents of a new generation of war poets as it publishes a collection of verses, selected by a panel including poet laureate Carol Ann Duffy, to coincide with Armistice Day. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Looking for the Right Number

One of the first hot-button issues confronting publishers in what will be one of the most unpredictable fall and holiday selling seasons in years is what the correct first printings should be for lead frontlist titles, given the growth of ebook sales and the decline of print. With units of print... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-15 00:00:00 UTC ]
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The Back-End Tools Sales Teams Use to Manage, Monitor and Close the Integrated Sale

In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Google+ Idea Guy Says Google Still Trying to Hold Him Back

Paul Adams, the Google social researcher turned Facebook product manager who's credited with giving Google the idea for circles of friends that it's utilized in Google+, spoke out against his former employer tonight on his blog. Adams protests that Google is blocking the publication of a book he... Continue reading at AllThingsD

[ AllThingsD | 2011-07-13 00:00:00 UTC ]
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Orion backs Standard literacy campaign

Written By: Benedicte Page Publication Date: Tue, 12/07/2011 - 12:21 Orion Children's Books is supporting the London Evening Standard's literacy campaign Get London Reading with donations of Horrid Henry books. Volunteers to the Standard-backed scheme to help schoolchildren with their reading... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Publishers seek second half upturn to 2011

Written By: The Bookseller News Team Publication Date: Fri, 08/07/2011 - 14:19 Publishers are optimistic about the next six months, despite a number of big ­houses turning in their worst first half-year Nielsen BookScan TCM sales performances for years, with ebook growth already beginning to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Orion backs Evening Standard campaign with Horrid Henry

Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 08:30 Orion Children's Books is supporting the Evening Standard Get London Reading literacy campaign, announcing plans to donate a copy of a Horrid Henry early reader book to volunteer reading mentors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Lock, Stock, and Publisher

Booksellers have the industry connections to publish their books just about anywhere, but for some bookstore owners, self-publishing is preferable to going the traditional route. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
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Cinchcast Launches Audio Platform Cloud Solution for Digital Publishers

Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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French publisher La Martinière joins the iBookstore.

Written By: Barbara Casassus Publication Date: Wed, 06/07/2011 - 07:32 La Martinière is the latest French publisher to sign up to sell ebooks through Apple’s iBookstore. About 150 La Martinière and Seuil titles are available so far, with another 300 expected to follow by the end of the summer,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Amazon to Acquire U.K. Online Book Seller and Publisher

Amazon.com has acquired The Book Depository International, a seven-year old online bookseller based in the UK, which also republishes titles that are no longer in print or poorly available. Continue reading at AllThingsD

[ AllThingsD | 2011-07-05 00:00:00 UTC ]
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Publishers urged to follow Compass' lead

Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 08:36 Pan Macmillan will be offering "enhanced rates" on the titles it publishes under its new digital-only imprint, with agents welcoming the initiative and urging publishers to pursue similar projects. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Little hits back at Rowling and Blair over 'disappointing' split

Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 09:59 J K Rowling's former agent Christopher Little has broken his silence about the author's surprise defection from his agency, saying that he was "disappointed and surprised" by the "premature news". Responding to Little,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Global Publishing: Staying Put

With the global economy still struggling to get on a solid footing in 2010, the world’s largest publishers had a mixed performance in the year, although the majority of companies managed to post sales gains in the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
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Faber to publish Jarvis Cocker's lyrics

Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 13:12 Pulp frontman Jarvis Cocker is set to publish a book of his song lyrics with Faber. The book, entitled Mother, Brother, Lover: Selected Lyrics, was bought by Faber’s editorial director of fiction, Lee Brackstone, and editor... Continue reading at The Bookseller

[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Harvill Secker to publish death row lawyer memoir

Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 13:09 Harvill Secker has acquired a non-fiction title about the work of British lawyer Clive Stafford Smith over 25 years to save those on death row in the US. Editor-at-large Rebecca Carter bought UK and Commonwealth rights... Continue reading at The Bookseller

[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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