Sally Rooney’s Beautiful World, Where Are You tops UK book charts

In its first week on sale, Rooney’s new novel has outsold Jamie Oliver and beaten day-one sales of her previous book Normal People by 1,200% at WaterstonesSally Rooney’s Beautiful World, Where Are You has shot to the top of the UK’s book charts, selling more than 40,000 copies in just five days.The novel had been highly anticipated, with 50 shops around the UK opening early on 7 September in order to sell it to fans. Strong sales in the week to 11 September, coupled with pre-orders, have now sent it soaring: in total, Beautiful World, Where Are You sold 46,065 copies last week to become the UK’s bestselling book, according to sales monitor Nielsen BookScan. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2021-09-14 14:20:14 UTC ]

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NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Thin-skinned Jordan Peterson is wrong about everything but right about Twitter | Arwa Mahdawi

The academic has quit the platform in a huff after he was criticised for calling the Sports Illustrated swimsuit model Yumi Nu ‘not beautiful’Jordan Peterson is an academic, an internet personality, and a big fan of beef. A man of many accomplishments, he’s most famous for writing a bestselling... Continue reading at The Guardian

[ The Guardian | 2022-05-17 16:58:34 UTC ]
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How Media Buyers Are Bouncing Back 

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[ AdWeek | 2022-05-11 14:10:39 UTC ]
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Comics Retail Rebuilds, and Restocks

Booksellers discuss comics’ resurgence in 2021—and how strong sales were hindered by supply chain issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
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Beyond Sally Rooney: Among the Irish new wave, Colin Barrett's short stories stand out

Colin Barrett's second collection, 'Homesickness,' expands the reach of this mordantly funny Irishman beyond the small-town millennials of his debut. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-03 13:00:20 UTC ]
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Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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This Week's Bestsellers: May 2, 2022

Dave Pilkey's latest Cat Kid Comic Club installment, 'On Purpose,' is the bestselling book in the country for second week in a row. Plus a pair of celebrity debuts – Janelle Monáe's 'The Memory Librarian' and Randy Rainbow's 'Playing with Myself' – hit our lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

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[ Digiday | 2022-04-25 04:01:00 UTC ]
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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Comcast names Comscore as Nielsen alternative

Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic.  Continue reading at Advertising Age

[ Advertising Age | 2022-04-12 14:40:50 UTC ]
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New Categories Fuel Growth at Andrews McMeel

The publisher saw strong sales across the board over the past two years, with net revenues up more than 25% from 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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Heading to London Book Fair: Diversity in UK Publishing

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[ Publishing Perspectives | 2022-04-01 19:24:36 UTC ]
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Wordley nabs top spot from Leith in top 10 regional agencies ranking

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[ Media Week | 2022-03-30 08:56:30 UTC ]
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