Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base salary, particularly at consumer-facing publications. Based on a sample of 264 respondents spanning consumer, B2B and association publications across the U.S., publishers and sales directors reported a median base of $108,000 and a yearly bonus of $40,000, for $148,000 in total compensation, compared to $155,000 last year. Salaries for marketing directors remained flat at a median of $80,000, while higher reported bonuses led to an increase in median total compensation by about 5.7% over 2018. This year’s sample of account executives, however, indicates a 13.6% decline in overall compensation primarily driven by a drop in median base salary, leaving these salespeople, who typically report up to publishers and sales directors, dependent on bonuses and commissions for 45% of their overall pay, on average. “I have a solid base salary, but where I can really make money is on the commission side,” said one account exec. “That has unfortunately been difficult to do based on yearly goals.” Article Continues After Advertisement “I would like the base salary to be higher to make up for the loss of commission when publications go down in frequency,” said another. Asked to name the biggest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
News tagged with: #ve worked #$10 million #marketing side #online survey

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Local Newspaper Publisher Sale Approved

Yardley-based newspaper publisher Journal Register Co. Thursday won court approval to sell its assets to an affiliate of its current owner in exchange for $114 million in secured debt and about $6 million in cash, Bloomberg reported. A New York-bas ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
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There’s a General Global Decline in Book Sales, Why?

Research is showing that book sales around the world are in general decline and in some countries people are said to have simply stopped reading. What's to blame? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-21 00:00:00 UTC ]
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Print sales fall following bumper week

Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Book sales fall following bumper week

Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bumper week


Bowker charts rise in e-retailer market share

The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Is There a Dearth of Literary Agents in Developing Markets?

Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
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Franklin 'commissioning ebooks via Twitter'

Twitter is being used as a "commissioning channel", Random House digital publisher Dan... Continue reading at The Bookseller

[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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Print sales hit 2013 high

Sales of printed books rocketed to a 2013 high last week as shoppers hit bookshops in the hunt... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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South Korean Book Sales Plummeted by 20% in 2012

Sales of new books in South Korea fell by 20% in 2012, according to a report from Statistics Korea, a situation that has Han Ki-ho, head of the Korean Publishing Market Research Institute, very concerned. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-12 00:00:00 UTC ]
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Nielsen Expositions Up For Sale

  Nielsen Holdings NV has hired an investment bank to explore a sale of its tradeshow and event wing, Nielsen Expositions, multiple sources are reporting. Nielsen Expositions President David Loechner declined comment. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-11 00:00:00 UTC ]
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New ‘Abstract’ Holds Lots of Data

The number of employees working at book, periodical, and music stores fell nearly 60% between 2000 and 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Poor Nook Sales Sink Barnes & Noble's Revenues

The ebook is still central to B&N's strategy, but it's not selling. Barnes & Noble revealed disappointing third quarter finances this morning, including a serious decline in revenues from its Nook digital e-readers. Overall revenues were $2.2 billion, down 8.8% year on year, and its... Continue reading at Fast Company

[ Fast Company | 2013-02-28 00:00:00 UTC ]
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Tribune Co. hires investment bankers to explore sale of newspaper unit

Tribune Co. has hired investment bankers to advise the media company on the sale of its newspaper publishing unit, according to a source familiar with the matter. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-02-27 00:00:00 UTC ]
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Infographic: A Five-Year Look at Magazine Editorial Salaries

Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Children's book sales boosted by half-term break

Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Cravebox Markets Old-Fashioned Product in New-Fashioned Way

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[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Sale of Used E-books Getting Closer

At a time when many independent booksellers both here and abroad are beginning to gain traction selling Kobo ebooks, other retailers are eyeing the secondary market for ebooks and other digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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