The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among others. Rubicon revealed revenues and losses in its first public financial statement. The company. In the past nine months of 2013, Rubicon generated $55.7 million, compared to $37.6 million during that timeframe in 2012. Losses rose from $4.4 million in the last nine months of 2012 to $9.2 million in 2013. Rubicon said it helps deliver ads to up to 550 million Internet users while working with 500 leading Web publishers and 100,000 global brand buyers. Total revenue spent on ads on the platform—managed revenue—rose 44 percent in the first nine months of 2013 to $326.7 million, compared to $226.8 million during the same time period in 2012. Rubicon said it would raise $100 million, but that number could change when it eventually goes public, which could take months. Morgan Stanley and Goldman Sachs are leading the initial public offering. The company was valued at more than $300 million, based on the $5.92 fair market price of shares when stock options were granted in October. News Corp. is a major shareholder owning more than 20 percent of the company. News Corp., founded by Rupert Murdoch, also uses Rubicon to sell ad inventory from Web properties. Continue reading at 'AdWeek'
[ AdWeek | 2014-02-05 00:00:00 UTC ]
News tagged with:
#time period
#morgan stanley
#goldman sachs
#rupert murdoch
#web properties
In a comics marketplace crowded with works by The Big Two, is there room for another superhero universe, let alone another superhero publisher? Dark Horse publisher Mike Richardson thinks so. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dark horse
The bankruptcy court overseeing Cengage Learning’s Chapter 11 proceedings has approved the company’s plan of reorganization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this |
Campaigners are planning to picket the re-opening of the Women's Library tonight (12th March... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
More news stories like this |
PW and the U.K.’s BookBrunch are once again teaming up to produce three print Show Dailies for the London Book Fair as well as a supplement focused on the fair’s digital events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
More news stories like this |
New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising spend
#steepest drop
#market share
Random House imprint Vintage Books announces global sales of erotic thriller which started life as Twilight fan fictionOne-hundred-million copies of EL James's erotic trilogy, Fifty Shades of Grey, have now been sold around the world, her US publisher announced today.More than 27m of the books,... Continue reading at The Guardian
[ The Guardian | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller lists
#dakota johnson
#anastasia steele
After the success of the Indies First movement this November, in which authors worked at independent bookstores, the newest event is called Storytime Day. Spokesperson Kate DiCamillo urges authors to read a story at their local bookstore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstores
#local bookstore
Celebrating great writing by women and taking it to a wider audience than ever before are the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#baileys women
#wider audience
A court date of March 6 has been set to decide whether X Legacy LLC, a corporation representing the heirs of Malcolm X, can extend a temporary restraining order banning Third World Press from publishing "The Diary Malcolm X." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#legacy llc
#corporation representing
#world press
As of this week, E.L. James's Fifty Shades trilogy has sold 100 million copies worldwide, and has spent 100 weeks on the "New York Times" bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller list
Currently soliciting crowdfunding, scheme hopes to transpose website's 2.6bn words onto paper for touring exhibitionIt would run to over a million pages, featuring more than four million articles by 20 million volunteers: an "record-breaking" new project to turn Wikipedia into 1,000 books has... Continue reading at The Guardian
[ The Guardian | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#successful eventually
A new wave of publishers is bucking the digital trend with stylishly printed magazines that are as much a joy to hold as beholdSee a gallery of some of the best-looking new magazinesThe magazine is dead, long live the magazine. It's not so much a resurrection of the magazine in the digital age... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weekly podcast
Corporation wants new facilities to drag soap out of 1980s into 21st century and more gentrified east London.The cost of building the new set for BBC1's EastEnders is likely to top £15m, a tender document for the sprawling lot in north London has revealed.The new facilities at the BBC's studios... Continue reading at The Guardian
[ The Guardian | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#executive producer
#modern world
Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video ads
#mobile video
New publishing platform offers writers chance to create an online presence and promises to 'pay journalists better than ever'Websites that pay contributors according to the popularity of their content are nothing new, but what does their existence in the online market mean for the thousands of... Continue reading at The Guardian
[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#regular contributor
Forbes Media is drawing interest from acquirers including China's Fosun International Ltd. and Singapore's Spice Global Investments Pvt, with final offers for the magazine publisher due Monday,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#forbes media
The sixth edition of the conference will take place April 7, just before the opening of the London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sixth edition
Orchard Books is teaming up with marketing agency Mostra to distribute copies of The World of... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orchard books
Amid more legal maneuvering, Judge Denise Cote this week officially set a briefing schedule for Apple’s ebook damages trial. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#damages trial
Blackboard, a learning management system that provides the online educational environment for many higher educational institutions, plans to launch an online bookstore for its platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online bookstore