Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria Rodale created in a reorg at her familys company. This is the first big hire in some time at Rodale, parent of such brands as Prevention and Men's Health, which has seen an exodus of executives since Maria Rodale took charge of the company two years ago. The latest to leave was its top salesperson, Mary Murcko. Astarita helped launch Barnes & Noble's Nook e-reader, which has become a promising distribution platform for magazines, especially those geared toward women. Astarita is expected to be involved in the launch of major e-commerce initiatives in the coming year. Reporting to him will be Steve Madden, vp of digital product development, and Valerie Wasserman, vp of strategic alliances and brand development. Astarita starts Jan. 3 and will report to Maria Rodale. Continue reading at 'AdWeek'
[ AdWeek | 2011-12-19 00:00:00 UTC ]
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Growing up as a computer nerd, I remember thinking that I would learn how to program, so I could develop my own video games. I think this is a dream that many nerds share. I remember that my dad bought me a huge book on programming and after about 5 pages, I gave up and began reading comic books... Continue reading at Betanews
[ Betanews | 2014-07-31 00:00:00 UTC ]
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Amazon Publishing in the US has partnered with Alloy Entertainment, a division of Warner Bros, to... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
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Amazon Publishing and Alloy Entertainment have partnered on a new digital-first imprint called Alloy Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Kensington announced that it will merge its two digital imprints, eKensington and Lyrical Press, into one entity under the Lyrical Press banner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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'The Wake,' by Paul Kingsnorth was reportedly published by the website Unbound, which funds the publishing of books through donations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-26 00:00:00 UTC ]
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Dave Asprey’s "The Bulletproof Diet," a lifestyle title due this December from Rodale Books, is the result of more than 20 years of research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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Nook has won market share in the UK over the past 12 months, the company has told The Bookseller... Continue reading at The Bookseller
[ The Bookseller | 2014-07-25 00:00:00 UTC ]
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Facebook and Twitter may be giving publishers bigger audiences, but they're having the opposite effect on publishers' branding. The post Make the logo bigger? Publishers downsize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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BitLit has landed a deal with the publisher to allow readers to get their print books into an ebook format. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
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While the rate of sales growth for digital comics has declined, pop culture trade news site ICv2 reports the category is 10x the size of the e-comics market in 2010. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Amazon has extended an olive branch to the newly formed Authors United group, and asked that the organization stop making statements that paint the e-tailer in a negative light as its terms dispute with Hachette drags on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Consumer ebook sales rose 10% in the first quarter of 2014, according to the Publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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So, you've signed up for Amazon's Kindle Unlimited service and now you're feeling a little overwhelmed by what's on offer? That's OK; it's not often that you're faced with the sudden availability of over 600,000 digital books to sample at once. Here are a few practical pointers to help you... Continue reading at Wired
[ Wired | 2014-07-21 00:00:00 UTC ]
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Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
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'Orphan Train,' a novel about the friendship between an elderly woman who was sent West in her youth and a contemporary teenager, has dominated paperback bestseller lists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-19 00:00:00 UTC ]
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Kindle Unlimited, a new subscription service from Amazon allowing customers unfettered access to ebooks and audiobooks, has officially launched. Amazon began testing the service, which has long been rumored, earlier this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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The "proposal" by the Norwich-based newspaper publisher, Archant, to move production of its London, Kent and Hertfordshire titles to headquarters is unsurprising.We were informed on Tuesday morning that the production teams - 15 in Archant London, and others in Herts and Cambs and Kent - will... Continue reading at The Guardian
[ The Guardian | 2014-07-17 00:00:00 UTC ]
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There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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