Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria Rodale created in a reorg at her familys company. This is the first big hire in some time at Rodale, parent of such brands as Prevention and Men's Health, which has seen an exodus of executives since Maria Rodale took charge of the company two years ago. The latest to leave was its top salesperson, Mary Murcko. Astarita helped launch Barnes & Noble's Nook e-reader, which has become a promising distribution platform for magazines, especially those geared toward women. Astarita is expected to be involved in the launch of major e-commerce initiatives in the coming year. Reporting to him will be Steve Madden, vp of digital product development, and Valerie Wasserman, vp of strategic alliances and brand development. Astarita starts Jan. 3 and will report to Maria Rodale. Continue reading at 'AdWeek'
[ AdWeek | 2011-12-19 00:00:00 UTC ]
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A little more than two years after Barnes & Noble reached an agreement with Microsoft that created Nook Media, the two companies have terminated the original deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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'The Kindle is trying to reduce friction for reading a whole book, and it’s working,' Amazon CEO Jeff Bezos said at a conference yesterday. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-04 00:00:00 UTC ]
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Public libraries have a vital role in helping children navigate the digital landscape, the Association of Senior Children's and Education Librarians (ASCEL) said in a report issued today (2nd December). Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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Print books are more popular with three to five-year-olds than reading on devices, but children from lower socioeconomic backgrounds spend more time reading on devices than their wealthier peers, according to a new report from the National Reading Trust (NLT) and Pearson. For the report... Continue reading at The Bookseller
[ The Bookseller | 2014-12-01 00:00:00 UTC ]
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By all indications, digital audiobook lending is growing in popularity among library patrons across a number of demographics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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Literary Review has launched a digital archive of all of its issues over the last 35 years for app and print subscribers. The digital archive ha been launched in conjunction with the announcement that all print subscribers to the magazine will also gain free access to the digital edition of the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-26 00:00:00 UTC ]
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Big publishers are likely to feel a squeeze on their supermarket sales as a result of the sector experiencing a “once in a generation change”. Two of Britain’s biggest supermarkets, Tesco and Sainsbury’s, are also big retailers of books. Both retailers reported slumps in profits in their recent... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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John Leahy has been appointed the chief financial officer of Cengage Learning with effect from 1st December. Based in Boston, Leahy will lead the company’s financial management team and all financial activity for Cengage Learning, and will report to the chief executive officer Michael Hansen as... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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Sam Missingham explains how HarperCollins UK's recent Virtual Sci-fi Festival leveraged new platforms to connect backlist authors with new readers. The post Virtual Sci-Fi Book Festival Makes Backlist Sexy Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
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Kate Lewis is a print veteran, but she may be Hearst's savior in its bid to boost its digital business. The post This woman is Hearst Magazines’ secret digital weapon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
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Terms of Service ingeniously harnesses the power of comics to keep readers engaged.Terms of Service is a newly published digital graphic novel from Al Jazeera that explores the turbulent relationship technology users today have with services provided by big data companies.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-17 00:00:00 UTC ]
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Publishers need to hire people who are curious, and must ensure they have adequate support systems to retain staff, Orion's digital marketing director Marissa Hussey told The Bookseller's FutureBook conference. Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Speed and transparency are two of the key benefits publishers are gaining by incorporating digital into their editorial processes, the FutureBook Conference heard today (14th November). Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Bonnier Publishing has hired Julian Shaw as commercial director, with one of his first roles set to be keeping an eye on Hot Key Books until a replacement can be found for departing m.d. Sarah Odedina. Richard Johnson, c.e.o. at Bonnier Publishing, told The Bookseller that Hot Key Books is... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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The author of The Gruffalo earned more than JK Rowling and Dan Brown in UK, making her the fourth biggest-selling writer in British historyA dancing chorus of giants and snails, witches and Gruffalos have propelled Julia Donaldson into uncharted territory, as the former childrens laureate... Continue reading at The Guardian
[ The Guardian | 2014-11-14 00:00:00 UTC ]
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Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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