Richard Desmond appoints Barclays to explore sale of Channel 5

Process at a very early stage and follows owner taking soundings from television rivals including ITVRichard Desmond has appointed Barclays to advise on a possible sale of Channel 5, after turning the loss making Big Brother broadcaster into a profitable operation.The process is understood to be at a very early stage with Barclays, which was involved in evaluating the potential value of Desmond's magazines including flagship title OK! in 2011, not yet thought to have approached potential buyers.The most obvious buyer which would gain the biggest strategic synergy would be ITV. However, ITV, by some distance the UK's biggest advertiser-funded broadcaster, would almost certainly run into competition issues. BSkyB could be another potential buyer, although Rupert Murdoch has in the past ruled out out bidding for the free-to-air broadcaster.Channel 5 could be a target for a foreign buyer, such as NBC Universal or Time Warner subsidiary Turner Broadcasting, although its previous owner RTL, majority-owned by German media conglomerate Bertelsmann, found it difficult to turn a profit from the UK's smallest terrestrial broadcaster.The move follows Desmond taking "soundings" among rivals, including ITV, about the potential appetite to buy Channel 5 last spring.Desmond added Channel 5 to his Northern & Shell media empire, which includes the Express and Star national titles, in 2010 buying it from RTL for £103.5m.Heavy cost-cutting, rejuvenating Channel 5's TV ad sales operation,... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-02 00:00:00 UTC ]
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