Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to subscribe to their Revue newsletters directly via their... Continue reading at 'AdWeek'
[ AdWeek | 2021-08-19 22:40:00 UTC ]
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Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Faber and Profile Books are to publish two new Alan Bennett "Talking Heads" monologues, to be published together under the title Two Besides. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 11:52:59 UTC ]
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Profile Books will publish a new book by Ned Palmer, author of A Cheesemonger's History of the British Isles. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 02:27:22 UTC ]
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At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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Faber and Profile will publish a new series by bestselling Horrid Henry author Francesca Simon. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 21:59:59 UTC ]
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Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
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Bluemoose Books is launching a subscription model for the first time, to accompany its year of only publishing female writers over 45 in 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 08:25:36 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
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Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek
[ AdWeek | 2019-08-08 18:05:58 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-20 00:00:00 UTC ]
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The vast majority of Turkish writers remain largely unknown in the U.S.—something the country's publishing market is aiming to change with a new fellowship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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At the Digiday's Publishing Summit Europe, publishers discussed growing reader revenue strategies and the changing programmatic landscape. The post ‘We’ve made a huge mistake’: European publishers sound off on subscriptions and tech talent shortages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-06 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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A new digital platform and newsletter called The FLIP (Female Leadership in Publishing), launched by three Transworld colleagues to showcase "brilliant, inspiring, courageous and creative" women who work in the publishing industry, has been "inundated" with support, collecting hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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A debut non-fiction book from Irish scientist Olive Heffernan about the ‘Blue Gold Rush’, The New Pirates of the High Seas, has sparked a bidding war on both sides of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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