Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
An all star radio adaptation of Neil Gaiman's Anasi Boys (Headline), a reading of David Attenbourgh's memoirs and a performance of "Scrooge - The Musical" are among the literary highlights from BBC Radio for the festive period. Continue reading at The Bookseller
[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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Bricks-and-mortar booksellers have an extra weapon in their arsenal when it comes to persuading the UK government of the importance of addressing the “unfair” playing field on which they and rival online retailer Amazon operate, after a report released today by the Centre for Economics &... Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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Exclusive research by the Guardian uncovers consistent reports of women being held back in junior roles, while men rise easily to decision-making rolesIf you want to know whether there is a gender gap in the books world, all you have to do is walk the floor of any major publisher. Women dominate... Continue reading at The Guardian
[ The Guardian | 2017-06-29 00:00:00 UTC ]
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Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
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#facebook released
The line up for RebusFest, a weekend of literature, music, art and film in Edinburgh organised by Orion Publishing Group and curated by Ian Rankin, has been revealed, with Edinburgh International Book Festival partnering on the event and Waterstones ready to be the festival's official bookseller. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Describe your role I work closely with the shop managers to plan and maintain promotional spaces across our flagship store in Charing Cross Road. I spend most of my time picking titles for displays, installing and merchandising them, organising signage and planning future promotions with staff... Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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Scottish Book Trust is to increase the money paid to authors participating in its Live Literature programme to £175 out of a belief that writers, storytellers and illustrators “should be paid fairly for the important work that they do”. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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Foyles will hold its second summer children’s festival, Storybox, between 23rd July-14th August. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Hodder's wellbeing and lifestyle imprint Yellow Kite is holding an online author festival this week, repeating its 2015 event to help people keep their New Year's resolutions. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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Authors have continued to express their support for a campaign to boycott literary festivals which do not pay authors for appearances. Continue reading at The Bookseller
[ The Bookseller | 2016-01-19 00:00:00 UTC ]
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Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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The programme for this year’s Edinburgh International Book Festival’s 2015 has been revealed, with speakers coming from over 55 countries. The festival has an international focus this year, with speakers including American author Marilynne Robinson, Spain’s Jaume Cabré, multi-award winning... Continue reading at The Bookseller
[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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Booksellers are anticipating a much-desired boost over the next week with the arrival of Valentine’s Day on Saturday, followed by half term. Chain retailers across the country have rolled out romantic point of sale (POS) posters in the hope of capturing some of the Valentine’s Day shopping... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Amazon Anonymous campaigners hand-deliver giant Christmas card to online retailer’s UK headquarters and call for company to pay workers a living wageDisenchanted shoppers have taken over £5m worth of business away from Amazon this Christmas in protest at the internet retailer’s business... Continue reading at The Guardian
[ The Guardian | 2014-12-23 00:00:00 UTC ]
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Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Rabat is a hotbed of literary activity, with the Etonnants Voyageurs literary festival opening today, and the International Comics Festival coming next month. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
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Publishers revealed the secrets to creating major campaigns for their books on a minimal budget... Continue reading at The Bookseller
[ The Bookseller | 2013-07-10 00:00:00 UTC ]
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Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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