Responsive Design Doesn't Replace Native Apps

The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps. Take BuzzFeed. The social news site would seem a likely candidate to shun walled-off apps as mobile Web traffic continues to grow. But that’s not the case. “Responsive design has a lot of buzz right now, but it’s not a blanket solution that can be applied everywhere,” emailed Chris Johanesen, BuzzFeed’s vp of product. “While it would be nice, in theory, to have one solution that worked everywhere, if you want to ensure everyone has the best experience possible, you need to optimize for many devices and use cases.” Publishers whose business model relies heavily on ink-on-paper subscriptions won’t be giving up on apps, though, since digital editions can be counted as paid circulation, on which ad sales are based. Apps are key to Time Inc.’s strategy, said Perry Solomon, vp, digital business development, adding that the “consumer response to our digital magazines on tablets and phones has been incredibly strong.” The New York Times echoed that point. The Times’ iOS and Android apps have been “very sound investments,” with “incredible audiences” and “great subscriber bases,” said Alexandra Hardiman, executive director of mobile products. In fact, the Times doesn’t view mobile Web and apps as an either-or, Hardiman added. “We have a very... Continue reading at 'AdWeek'

[ AdWeek | 2013-06-25 00:00:00 UTC ]

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[ The Bookseller | 2011-12-30 00:00:00 UTC ]
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New app route for Macmillan Children's

Macmillan Children's Books has launched its first app, Dear Zoo, ahead of the 30th... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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The Amazon Price Check App and The Battle over 'Showrooming'

If “showrooming” wasn’t part of the industry lexicon before last week, it is now, thanks to Amazon’s price check app that gives customers up to $15 in discounts to those who scan prices of products at different stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
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Paddington Bear app launched, ebooks to follow

HarperCollins Children's Books has produced a new app for classic picturebook Paddington,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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Financial Times Web App Gains One Million Registrants

Financial Times reaches yet another milestone, now boasting one million registrants for its native web app. Apps.FT.com launched in June, after FT decided to go without Apple for its subscription-based app offering. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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HTML 5 Vs. App: Where Should Publishers Focus?

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[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Survey: Professionals Not Replacing Print With Digital?

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[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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Users Can Now Replace Blogger Profile With Google+ Profile

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[ PC World | 2011-10-25 00:00:00 UTC ]
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Browser, Not Apps, Still Biggest News Channel on Tablets

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[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
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Pearson adds free learning management tools to Google Apps for Education

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[ Betanews | 2011-10-14 00:00:00 UTC ]
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Publishers Flocking to Apple's iOS 5 Newsstand App

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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Time Inc.’s Real Simple App Launches First on NOOK

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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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With New Apple iOS 5 Comes Newsstand App

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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Penguin launches Oliver app

Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 09:15 Penguin has released Jamie Oliver's Food Guide app for Apple's iPad, iPhone and iPod Touch, with the guide now available for £2.99 from the App store. The app accompanies Oliver's latest title, Jamie's Great Britain,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Dennis Publishing Ramps Up App Production

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[ Folio Magazine | 2011-09-22 00:00:00 UTC ]
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Shortfire launches Papercut app

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[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Ratings for App Functionality: Who Made the Top Grade?

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[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
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FT Releases Free “How To Spend It” iPad App

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[ Folio Magazine | 2011-09-13 00:00:00 UTC ]
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Thirty-Four Percent of Content Apps Downloaded in Last 30 Days Were Paid

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[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
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Quark Offers Upgraded QuarkXPress 9, Includes App Studio

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[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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