Bookshops are currently overwhelmed with advice, support and well-meaning individuals offering ideas and 'tips' on what to do. A few months ago, booksellers might have been considering author events, boosting literacy and how to be greener. Now, the 'strategic space' within which their businesses operate has shrunk to the narrow window of: how do we re-open and keep open? This is 'you have one job' territory. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-06-21 18:52:53 UTC ]
Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek
[ AdWeek | 2020-06-22 00:00:40 UTC ]
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Bookshops are currently overwhelmed with advice, support and well-meaning individuals offering ideas and 'tips' on what to do. A few months ago, booksellers might have been considering author events, boosting literacy and how to be greener. Now, the 'strategic space' within which their... Continue reading at The Bookseller
[ The Bookseller | 2020-06-21 18:52:53 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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It feels slightly strange to be writing this introduction to the Books from Scotland special as the world, and the world of Scottish books, has changed greatly, perhaps even irrevocably, since we started planning these features some months ago. The impact the coronavirus will have on Scottish... Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 21:22:05 UTC ]
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On the afternoon of Wednesday, March 18, 2020 I stood in an empty bookstore and cried. A friend had just sent a congratulatory text with a picture from the April issue of Alta Magazine. My wife and I were interviewed a few months ago for a profile of Point Reyes Books, the bookstore we’ve owned […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-20 08:49:38 UTC ]
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Events should be used to build long-term audiences for writers and their books rather than just being built around publication dates and sales, a Futurebook panel has heard. Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 19:17:49 UTC ]
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Chloe Schwenke, who served for one year as interim executive director of the Association of Writers and Writing Programs before being officially named executive director about six months ago, has been let go. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Just a few months ago, Vice News published a story with a provocative headline: The Coolest Place to Get a Drink in Midtown Manhattan Is the New Taco Bell. The title was tongue-in-cheek, but it... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-03-11 00:00:00 UTC ]
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The London Book Fair has unveiled its full 2019 programme, spanning seminars, panel debates, awards, author events and live podcasts. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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After former AWP conference director Christian Teresi wrote an essay that leveled a host of charges against the organization, the AWP board fired back, claiming the organization is in much better shape than it was six months ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Liz Hohenadel, senior publicity manager at Riverhead, died September 24 as a result of a medical condition that arose suddenly a few months ago. She was 34. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-26 00:00:00 UTC ]
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Facebook’s ever-changing opinion on which content it will boost in its News Feed is, well, changing yet again. After the company announced only a few months ago that it would de-emphasize content from publishers and brands, meaning news organizations would likely see their Facebook traffic... Continue reading at Fast Company
[ Fast Company | 2018-03-05 00:00:00 UTC ]
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Digiday found that publishers were more likely to be unconcerned by the GDPR and the ePrivacy Regulation than they were five months ago. The post Digiday Research: European publishers’ GDPR fears recede appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-03 00:00:00 UTC ]
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Two mistakes from the US educational publisher would be understandable. Their confidence three months ago? Less soForecasting is difficult, especially about the future, as the old line goes – but is it quite as hard as John Fallon, chief executive of Pearson, makes it seem?Two errors in 2016... Continue reading at The Guardian
[ The Guardian | 2017-01-19 00:00:00 UTC ]
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Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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A few months ago, after I picked up and devoured a beautifully written memoir by Elisa Hategan and was left with a serious Continue reading at HuffPost
[ HuffPost | 2017-01-03 15:48:11 UTC ]
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On November 26, independent booksellers around the country will be celebrating Indies First on Small Business Saturday with author events, flash storytimes, discounts, and cake to kick off the holiday selling season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age
[ Advertising Age | 2016-09-28 00:00:00 UTC ]
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A fourth Hong Kong bookseller has returned home after going missing six months ago. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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