The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular... Continue reading at 'AdWeek'
[ AdWeek | 2024-10-23 12:00:00 UTC ]
News tagged with:
#nfl partner
#league grow
#hispanic reach
#sponsorship offerings
#digital media
The marketing of books to readers of colour is often restricted to titles by writers of similar backgrounds, but who ‘the reader’ is must be re-assessed Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 20:27:23 UTC ]
More news stories like this |
The book charity provides close to 10,000 copies of 'Planet Earth II' to the Nkhotakotar reserve's 'Reading Around the Reserve' program. The post Book Aid International Partners With African Parks in Malawi appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-08 05:58:36 UTC ]
More news stories like this | News stories tagged with:
#book charity
#book aid
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Touchdown for Amazon Good morning! Amazon executives are sure having a... Continue reading at Advertising Age
[ Advertising Age | 2021-03-19 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#15% increase
#@adage
#aapi communities
#—including access
#cookbook
The Authors Guild Foundation has reached a deal with Houghton Mifflin Harcourt to publish a collaborative novel edited by the acclaimed novelist Margaret Atwood that will feature the writing of more than a dozen notable authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#houghton mifflin harcourt
#authors guild
The bold $1.9 trillion measure signed into law yesterday includes $200 million in pandemic relief funding for the Institute of Museum and Library Services, the largest single increase in the agency's history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#library services
All the books, all the conversation, and no deciding which literary-themed mask to wear. These are the best online book clubs to check out. Continue reading at Book Riot
[ Book Riot | 2021-03-04 11:33:00 UTC ]
More news stories like this | News stories tagged with:
#online book
The National Literacy Trust and the Premier League are teaming up to distribute nearly 25,000 books to five to 11-year-olds from disadvantaged backgrounds this World Book Day, Thursday (4th March). Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 18:07:28 UTC ]
More news stories like this | News stories tagged with:
#premier league
#disadvantaged backgrounds
#world book
National Book Tokens has launched a partnership with the Jhalak Prize, aiming to help promote the 2021 nominated titles among booksellers. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 00:58:20 UTC ]
More news stories like this | News stories tagged with:
#jhalak prize
Transworld has partnered with the Hummingbird Bakery to mark the paperback launch of Clare Pooley's "feel-good" novel The Authenticity Project. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 23:49:38 UTC ]
More news stories like this | News stories tagged with:
#paperback launch
#clare pooley
Resourceful publicists are having to be inventive to launch debuts as the lockdown rumbles on and shops remain closed. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 09:01:07 UTC ]
More news stories like this |
Long considered a tool to encourage patrons to return materials on time, in the past few years hundreds of public libraries have decided late fees do more harm than good by keeping away low-income and disadvantaged readers. Continue reading at CBC
[ CBC | 2021-02-21 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#public libraries
#libraries
Some good news: today, Publishers Weekly reported that We Need Diverse Books is partnering with Penguin Random House on a series of programs to get more books by Black writers published. The Black Creatives Fund initiative involves a “Revisions Workshop”; a mentoring program; and marketing... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-17 18:23:38 UTC ]
More news stories like this | News stories tagged with:
#diverse books
#publishers weekly
#penguin random house
Bloomsbury has pledged to work with the Woodland Trust for three years, following a donation the publisher made to sponsor a one-acre grove in Surrey. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 18:21:57 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury partners
#woodland trust
#bloomsbury
Yesterday’s slate of Super Bowl commercials can be divided into two heavily-overlapping camps: cringey pop-culture nostalgia garbage fronted by stars you hoped were better than that, and expensive “unify the divided country through capitalism” garbage fronted by stars you hoped were better than... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-08 16:56:30 UTC ]
More news stories like this | News stories tagged with:
#bookstore
Orion Fiction has partnered with Open Door to find the voice of the unabridged audio edition for Kirsty Capes’ debut novel, Careless. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 17:16:14 UTC ]
More news stories like this | News stories tagged with:
#orion partners
#orion fiction
#kirsty capes
Knights Of has partnered with children’s reading charity BookTrust and the Centre for Literacy in Primary Education (CLPE) to publish Happy Here, an anthology for middle grade readers. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 21:20:25 UTC ]
More news stories like this | News stories tagged with:
#anthology
Commercial herring fishing has suffered in recent years due to new restrictions. Continue reading at ABC News
[ ABC News | 2021-01-23 17:51:58 UTC ]
More news stories like this | News stories tagged with:
#puffin
With 'On Tyranny' and '1984' both selling more than 24,000 copies last week, unit sales of print books rose 22.7% over the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-21 05:00:00 UTC ]
More news stories like this |
Peter McGuigan, the cofounder of Foundry Literary + Media, filed a lawsuit against his former business partner, Yfat Reiss Gendell, on Friday. The suit claims that Gendell made illegal withdrawals of more than $860,000 from the former partners' literary agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-19 05:00:00 UTC ]
More news stories like this |
Barrington Stoke has acquired The Great (Food) Bank Heist, a "heartfelt adventure" from Onjali Q Raúf that will offer a child’s perspective on the rapidly increasing problem of food poverty in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-01-17 19:46:51 UTC ]
More news stories like this | News stories tagged with:
#barrington stoke