Rebranding A NYC Bookstore To Evoke The Golden Age Of Travel

Idlewild, an independent travel bookstore in Manhattan, has rebranded itself to put real tickets in the hands of its customers. Considering the ear-splitting bedlam you’ll find there, it’s hard to believe that the sprawling concrete grotesquerie of New York’s JFK Airport was originally named after an idyllic circle of trees visited by the characters of Anne of Green Gables: Idlewild. Although the airport was renamed after President Kennedy since his assassination in 1963, the Idlewild name lives on as part of Idlewild Books, an independent Manhattan bookstore founded in 2008 specializing in travel and world literature. Thanks to a gorgeous brand redesign by designer Andrew Colin Beck, Idlewild Books is now wearing a fusion of this combined literary and tourist legacy on the sleeve of every book they sell. "I’ll let you in on a secret," laughs Beck. "I’m not the first designer to brand a company after old airplane tickets and maps." That’s undoubtedly true, but it’s hard to imagine any designer coming up with a better take on the concept. The assortment of price tags, envelopes, bookmarks and business cards that Beck came up with for Idlewild look like the splayed-out contents of Roger Thornhill’s travel wallet in North by Northwest. It’s beautiful work evocative of the golden age of travel.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-13 00:00:00 UTC ]
News tagged with: #green gables #world literature #price tags #business cards

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[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Bookstore Sales Rose 6.2% in 2022

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A new Highland Park bookstore is funded by publishers — but as indie as it gets

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[ Los Angeles Times | 2023-02-14 14:00:08 UTC ]
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$55,000 in Antiquarian Books Were Stolen From Family Bookstore

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[ Book Riot | 2023-02-10 15:03:28 UTC ]
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A Poetic Golden Anniversary for Copper Canyon Press

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[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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PW's 2023 Bookstore, Rep of the Year Nominations Open

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[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Digital Book World: Startups Are Entering 'A New Age'

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[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Why Travel Writing is a Form of Memoir and How Covid Has Changed How We See the World

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Top-selling Canadian cookbook author Jean Paré dies in Edmonton at age 95

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Denver Bookseller Joyce Meskis Dies, Age 80

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