Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing

For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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Frankfurt Book Fair Invests in IPR License

The Frankfurt Book Fair has invested in IPR License, a global rights platform for the book publishing industry, and will promote the online rights business to a global audience. The post Frankfurt Book Fair Invests in IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipr license #global audience


Is Amazon Good for Readers?

A panel at the IDPF Digital Book Conference this Wednesday asks, is Amazon good for readers? Tell us what you think. The post Is Amazon Good for Readers? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-26 00:00:00 UTC ]
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How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post


Adventures in Licensing: An ABPA Panel

Book packagers and other publishing professionals gathered for a mid-day panel discussion on May 19 on the topic of successful licensing and branding in children's and young adult media products Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-21 00:00:00 UTC ]
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Gender gap widens for children reading for pleasure

The number of children who enjoy reading for pleasure has increased but the gender gap between girls and boys has widened, according to a new report from the National Literacy Trust (NLT). For this year’s ‘Children’s and Young People’s Reading’, an annual report into children’s reading habits,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children reading #annual report #enjoy reading #reading habits #gender gap


Girls like digital media while boys prefer print, finds study on reading habits

National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian

[ The Guardian | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black girls #finds study #text message #study published


How a Bookstore Hopes to Revitalize Vegas

The Writers Block, a bookstore supported by Tony Hsieh's Las Vegas Downtown Project, has brought literary chops and an expresso book machine to Sin City. The post How a Bookstore Hopes to Revitalize Vegas appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writers block #sin city


Guideposts Licenses Flagship Devotionals to Zondervan for Retail

Guideposts has signed a three-year agreement to license its flagship 'Daily Guideposts' and 'Mornings with Jesus' devotionals to Zondervan for the retail channel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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National Book Foundation Announces Innovations in Reading Prize

The National Book Foundation has awarded $10,000 to Reach Incorporated for its annual Innovations in Reading Prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading prize


iBooks Bestsellers: 'Hope' Debuts at #4

Amanda Berry and Gina DeJesus's account of their abduction by Ariel Castro, came in at #4 on Apple's iBooks bestseller list for the week ended May 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #ariel castro #week ended


Pubs Partner with White House on E-reading Initiative

President Obama announced today digital reading initiatives for low income students that include major ebook donations from corporate publishers, and a commitment to ensuring all students have access to a library card. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white house #corporate publishers #library card


New Mobile Ads Recommend Videos Based on the News You're Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive traffic #developing products #banner ad #sales strategy #media companies


Accio Books!: Harry Potter Alliance hopes to get thousands of books to those who need them

The goal for organization's Accio Books! campaign is to get 60,000 books donated. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-25 00:00:00 UTC ]
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How Much Should Children Read? World Book Day Infographic

In honor of World Book Day, the International Publishers Association has an infographic on how much children should read and why literacy is important. The post How Much Should Children Read? World Book Day Infographic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children read


German Book Prize 2015: Let The Reading Begin!

167 titles have been submitted in for this year’s selection process of the German Book Prize 2015. The jury will announce the shortlist in August 2015. The post German Book Prize 2015: Let The Reading Begin! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selection process


How To Become a Better Reader in 10 Steps

Gretchen Rubin, author of "The Happiness Project," on how to become a better reader. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gretchen rubin #happiness project


Check it Out with Peter Brantley: Changes for the NYPL's Summer Reading Program

I just returned from a great visit to the Bologna Children’s Book Fair, where I detailed for a large group of librarians a fascinating development: my current employer, the New York Public Library, is revamping its Summer Reading Program for 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter brantley #bologna children #book fair #large group


Penguin Young Readers Partners with Smithsonian Institution

The Smithsonian Institution and Penguin Young Readers are collaborating on a new series of narrative non-fiction books riffing on the Smithsonian experience The post Penguin Young Readers Partners with Smithsonian Institution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-09 00:00:00 UTC ]
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European study into e-reading launches next week

A new European Commission-funded project will study whether or not reading digitally changes people’s comprehension of the text they consume. The Evolution of Reading in the Age of Digitisation (EREAD) research will launch next week in Ljubljana, Slovenia, and carry on until autumn 2017 at... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading digitally #social sciences


UK Authors Force Clean Reader App to Stop Some Book Sales

Creators of the Clean Reader app will no longer sell books after receiving complaints from authors that their works were being altered without permission. The post UK Authors Force Clean Reader App to Stop Some Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales