Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing

For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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Go Set a Watchman book jackets: a designer reads the artwork

The newly revealed covers of Harper Lee’s To Kill a Mockingbird sequel are a graphic illustration of their publishers’ ambition to ensnare her fansCover for Harper Lee’s Mockingbird sequel revealedArguably the most hotly-anticipated novel in the world in 2015, Harper Lee’s Go Set a Watchman, had... Continue reading at The Guardian

[ The Guardian | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #mockingbird sequel #graphic illustration #ve heard


Dear Reader: Librarians Should Never Forget You

Imagine for a moment that libraries were for-profit enterprises. The good news: you know your core customer: readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Keys to Writing Books for Very Young Readers

The cherished French children’s book author and editor of hundreds of books Grégoire Solotareff offers his tips for creating books fore very young readers. The post Keys to Writing Books for Very Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing books #young readers #book author


Is Licensing Simply Child’s Play?

Ahead of the Bologna Children's Book Fair, a look at the international licensing market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair


Pedigree signs licensing deal with WWE

Pedigree Books is set to publish World Wrestling Entertainment (WWE) titles after the two companies signed a three-year licensing agreement. This year the publisher will release WWE Annual (£7.99), WWE Bumper Activity Annual Pack (£7.99), WWE Activity Annual (£5.99), WWE Fun Learning English... Continue reading at The Bookseller

[ The Bookseller | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pedigree books #companies signed #previously worked


Digital Engagement Tops Talks at BookNet Canada Tech Forum

At the annual event, held last week in Toronto, industry leaders addressed various aspects of digital development in publishing, from ebook pricing and reader engagement to bundling and podcasts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual event #digital development #ebook pricing #reader engagement


Why Reading Translated Kids’ Books Makes a Difference

'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things differently


Study Reveals the Relationship Between the French and Reading

Nine out of ten French read books last year and on average people read 16 books a year: 14 in print, 2 digital. Still, the French see room for improvement. The post Study Reveals the Relationship Between the French and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading appeared #study reveals


Scholastic’s Emily Morrow on Community Building for YA Readers

Emily Morrow discusses how Scholastic's This is Teen online community has helped the company connect with a passionate community of YA readers online. The post Scholastic’s Emily Morrow on Community Building for YA Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post scholastic #community building #ya readers #passionate community


Licensing Hotline: March 17

DHX Brands and its licensing-agency division Copyright Promotions Licensing Group have signed Penguin Young Readers Group as the publishing licensee for the preschool TV series 'Ella the Elephant,' based on the books by Carmela and Steven D'Amico. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline


Reader's Digest Condensed Book Series to Get Wider Distribution

The Reader’s Guild has signed a long-term licensing agreement to market and publish Reader’s Digest's Condensed Book series as Reader’s Digest Classic Editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-12 00:00:00 UTC ]
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IPR License hires Riley

IPR License has hired Stacey Riley to take on the new position of transactions manager. Riley, who joins from the Nature Publishing Group, will manage licensing transactions on the rights platform, supporting authors and publishers. Continue reading at The Bookseller

[ The Bookseller | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipr license #rights platform


Yorkshire Tea signs Gruffalo licensing deal

Entertainment company Magic Light has signed a Gruffalo licensing deal with Yorkshire tea.   Magic Light, which owns the branding, audio-visual and merchandising rights for The Gruffalo, the bestselling children’s book by Julia Donaldson and Axel Scheffler (Macmillan Children’s Books), is... Continue reading at The Bookseller

[ The Bookseller | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling children #julia donaldson


World Book Day: This tank encourages reading, not war

Argentinian artist Raul Lemesoff has created a tank of books, which he is driving around Argentina to bring attention to education and reading. Lemesoff says he hopes it encourages youth to choose education over violence. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bring attention


Dahl’s Charlie tops Sainsbury's list of books kids 'should read'

Roald Dahl’s Charlie and the Chocolate Factory (Puffin) is the book parents most think their children should read before the age of 16, according to a survey from supermarket Sainsbury's. Sainsbury’s asked 2,000 parents which 50 books children should read by the time they are 16 to celebrate... Continue reading at The Bookseller

[ The Bookseller | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roald dahl #supermarket sainsbury #taking place


Using Solar Power for E-readers in Africa, France

Worldreader now offers solar powered charging stations for schools and libraries in Africa; France's Bookeen is developing a new light-powered eink device. The post Using Solar Power for E-readers in Africa, France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared


Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile ads #week ago #begun working #move appeared #simply put #lose money


OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later

With Poland's OpenBooks.com readers can download and read self-published books for free and decide to pay for them only if they want. The post OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-23 00:00:00 UTC ]
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Graywolf Hoping for 'On Immunity' Bump Thanks to Zuckerberg

The small press is hoping Mark Zuckerberg's selection of Eula Biss's short work will lead to a sales bump, and renewed interest, in the title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales bump #small press #eula biss #short work #renewed interest